Program Overview

Fashion Marketing and Business Management - BA (Hons)

The Fashion Marketing and Business Management BA (Hons) course at London Metropolitan University is designed to provide students with a comprehensive understanding of the fashion industry, including marketing, business management, and fashion practices.

Course Overview

This undergraduate degree course focuses on developing students' practical, academic, and business management skills to succeed in the fashion industry. The course covers various aspects of fashion marketing and management, including retailing, management, marketing, e-commerce, buying, merchandising, and product innovation.

Accreditation

The course is accredited by the Chartered Institute of Marketing (CIM), ensuring that students gain a recognized qualification in marketing.

Entry Requirements

To be eligible for the course, students must have:

• A minimum grade C in three A levels or minimum grades BC in at least two A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
• English Language and Mathematics GCSE at grade C (grade 4 from 2017) or above (or equivalent)

Accelerated Study

It may be possible to enter the course at Years 2 and 3 if students have a relevant Foundation Degree, Higher National Diploma (HND), or equivalent.

Accreditation of Prior Learning

The University accepts Accreditation of Prior Learning (APL) for students who have prior university-level qualifications or relevant experience.

English Language Requirements

To study a degree at London Met, students must demonstrate proficiency in the English language. If students require a Student visa, they may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS.

Assessment

A range of assessment tools will be used to gauge student performance, including reports, essays, exams, group work, and individual portfolio work.

Career Prospects

On completion of the course, students will have the skills and experience needed for a wide range of graduate opportunities across the fashion industry, including specific head office roles within retail organizations and clothing companies.

Course Modules

The course covers various modules, including:

• Contextualising Fashion
• Frameworks of Fashion
• Learning Through Organisations
• Media Culture and Society
• Practice of Marketing
• Principles of Management
• Principles of Marketing
• The Business of Fashion
• Consumer Insights
• Fashion Buying (and Apparel Supply Chain)
• Marketing Communications
• Online Fashion Retailing
• The Practice of Consultancy
• Creating a Winning Business 1
• Learning through Work
• Business to Business Marketing and Sales
• Crafting Advertising Campaigns
• Digital Marketing
• Field Trip
• Sustainability, Business and Responsibility
• Brand Management
• Consultancy Project
• International Fashion Strategy
• Leading Innovation (Fashion)
• Strategic Marketing
• Creative Artists Rights and Legal Disputes (Option)
• Global Marketing and Sales in the Digital Age
• Personal Finance
• Social Marketing

Additional Costs

Please note that, in addition to the tuition fee, there may be additional costs for things like equipment, materials, printing, textbooks, trips, or professional body fees.