Program Overview

Tourism and Travel Management BA (Hons)

The Tourism and Travel Management BA (Hons) course at London Metropolitan University is designed to bring students closer to a professional managerial career in the largest global service sector. The course benefits from close links with government and businesses via membership of the Tourism Management Institute, as well as insights from international projects by research centers such as ATLAS.

Why Study This Course?

This degree will investigate live issues such as how to develop local tourism marketing strategies, improve the quality of London's key visitor attractions, and help local people benefit from tourism development. Students will acquire knowledge in sustainable tourism management, cultural heritage, and tourism-led regeneration, and be faced with challenges of marketing British tourism destinations and managing visitors.

Course Modules

The modules listed below are for the academic year 2025/26 and represent the course modules at this time. Modules and module details (including location and time) are subject to change over time.

• Year 1:
  • Event Planning and Management
  • Learning Through Organisations (Professional Practice 1) in Tourism
  • London's Visitor Economy
  • Managing People in Organisations
  • Media Culture and Society
  • Principles of Marketing
  • Understanding and Managing Data
  • Understanding the Business and Economic Environment: The Tourism Industry
• Year 2:
  • Cities, Tourism and Eventfulness
  • Cultural Tourism Management
  • Managing visitors in the era of over-tourism
  • Sustainability, Business and Responsibility
  • Creating a Winning Business 1
  • Learning through Work
  • Problem Solving: Methods and Analysis
  • The Practice of Consultancy
  • Business to Business Marketing and Sales
  • Consumer PR and Media Relations
  • Developing Inclusive Organisations
  • Digital Marketing
  • Field Trip
  • Fundamentals of Project Management
  • Professional Experience Year Placement
  • Social Media Strategies
  • The Event Experience
• Year 3:
  • Leading Innovation
  • Service Excellence for Creative industries
  • Strategy in Tourism and Travel
  • Tourism Destination Management
  • Consultancy Project
  • Dissertation
  • Brand Management
  • Conference Management
  • Event Sponsorship and Fundraising
  • Global Marketing and Sales in the Digital Age
  • Social Marketing

Entry Requirements

In addition to the University's standard entry requirements, you should have:

• A minimum grade C in three A levels in academic subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, e.g., BTEC National, OCR Diploma or Advanced Diploma)
• English Language and Mathematics GCSEs at grade C/grade 4 or above (or equivalent)

Assessment

Assessments include simulation of professional practice and consultancy, independent and group research for a field trip and survey-based projects, portfolios, poster, video, along with more traditional essays, reports, case studies, presentations, tests, and a final dissertation.

Career Opportunities

This course is designed to offer an intellectually stimulating and distinctive program that enables you to prepare for a satisfying career. Over the past 20 years, many graduates have developed rewarding careers in business, government, and third-sector tourism organizations, in roles such as:

• Research
• Consultancy
• Tour operation
• Destination managers and planning
• Road, rail, sea, and air transport management

Additional Costs

Please note, in addition to the tuition fee, there may be additional costs for things like equipment, materials, printing, textbooks, trips, or professional body fees.