Tourism and Travel Management BA (Hons)

Program Overview

The Tourism and Travel Management BA (Hons) program at London Metropolitan University equips graduates with the knowledge and skills to lead in the tourism sector, contribute to destination preservation, and enhance local communities. Through hands-on experiences, international exposure, and a focus on current industry trends, the program prepares students for careers in research, consultancy, tour operation, and more.

Program Outline

Degree Overview:

• Objective:
• To equip graduates with the knowledge and skills necessary to become leaders in a sector providing unique development opportunities to less developed countries.
• To help graduates contribute to preserving and conserving the natural and cultural heritage of destinations.
• To enable students to actively participate in programs designed to enhance local communities.
• Description:
• This program closely follows current issues in tourism, such as developing local tourism marketing strategies, improving the quality of visitor attractions, and helping local communities benefit from tourism development.
• Students investigate live issues like marketing British tourism destinations, managing visitors, advising companies on social media strategies, and creating business plans.
• The program boasts a diverse international student body, which enriches learning through exposure to worldwide case studies based on students' own experiences and cultures.
• An overseas study tour provides early field research experience and addresses tourism marketing, management, planning, and sustainability issues.
• Students gain hands-on experience through various opportunities, including:
• European Student Exchange Programmes (Erasmus)
• Work Placement opportunities
• A year-long sandwich placement (although placements are not guaranteed and require individual effort to find and secure)
• The program aims to provide:
• An intellectually stimulating, career-relevant, and coherent program
• A complete understanding of tourism and travel industry operation theories, approaches, and techniques
• Knowledge and understanding of the social, cultural, economic, technological, and political environment affecting tourism destinations and the industry's operations
• Effective people management skills within organizations

Outline:

Year 1:

• Event Planning and Management
• Learning Through Organisations
• London's Visitor Economy
• Managing People in Organizations
• Media Culture and Society
• Principles of Marketing
• Understanding and Managing Data
• Understanding the Business and Economic Environment: The Tourism Industry

Year 2:

• Cities, Tourism and Eventfulness
• Cultural Tourism Management
• Managing visitors in the era of over-tourism
• Sustainability, Business and Responsibility
• Creating a Winning Business 1
• Learning through Work
• Problem Solving: Methods and Analysis
• The Practice of Consultancy
• Business to Business Marketing and Sales
• Consumer PR and Media Relations
• Developing Inclusive Organisations
• Digital Marketing
• Field Trip
• Fundamentals of Project Management

Year 3:

• Leading Innovation
• Service Excellence for Creative industries
• Strategy in Tourism and Travel
• Tourism Destination Management
• Consultancy Project
• Dissertation
• Brand Management
• Conference Management
• Event Sponsorship and Fundraising
• Global Marketing and Sales in the Digital Age
• Social Marketing

Assessment:

• Simulations of professional practice and consultancy
• Independent and group research for a field trip and survey-based projects
• Portfolios
• Poster
• Video
• Traditional essays
• Reports
• Case studies
• Presentations
• Tests
• Final Dissertation

Teaching:

• Emphasis on practical skills.
• Diverse group of lecturers with extensive industry experience.
• Focus on current trends and challenges in the industry.
• Use of case studies from around the world.
• Opportunities for students to participate in live projects and gain real-world experience.

Careers:

• Research
• Consultancy
• Tour operation
• Destination management and planning
• Road, rail, sea, and air transport management

Other:

• The program enjoys strong ties to the government and the Tourism Management Institute.
• Students receive excellent preparation for postgraduate studies through a rigorous final-year dissertation.