Program Overview

Business Management and Marketing (including foundation year) - BA (Hons)

The Business Management and Marketing (including foundation year) BA (Hons) degree at London Metropolitan University is designed to provide students with a comprehensive understanding of business management and marketing principles. The course includes a built-in foundation year that offers an alternative route into higher education for students who do not have traditional qualifications or do not meet the standard entry requirements.

Course Details

• Course type: Undergraduate
• Student: Full-time or part-time
• Typical duration: Four years (full-time), six years (part-time)
• Location: Holloway
• UCAS code: NN16

Entry Requirements

• At least one A level (or a minimum of 32 UCAS points from an equivalent Level 3 qualification, e.g., BTEC Subsidiary/National/BTEC Extended Diploma)
• English Language GCSE at grade C/4 or above (or equivalent)

Accreditation of Prior Learning

The University accepts Accreditation of Prior Learning (APL) for students who have prior university-level qualifications or relevant experience.

English Language Requirements

To study a degree at London Met, students must demonstrate proficiency in the English language. If a Student visa is required, students may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS.

Assessment

Students will be assessed through various methods, including coursework, portfolio work, problem-solving case studies, research projects, and assignments based on business-related simulations.

Career Opportunities

Upon successful completion of the course, graduates will be prepared for a range of business-related careers in both the commercial and public sectors. London Met's business and management graduates have gone on to careers as area managers, assistant management accountants, business, merger and acquisition analysts, and directors at organizations such as Amazon, Office Holdings, E Movement, and WizzAir.

Continuing Studies

The Guildhall School of Business and Law offers a range of industry-linked postgraduate courses available on a full-time and part-time basis in business management, tourism and events, marketing and fashion, law, human resources, and finance banking. These courses would be ideal for postgraduate progression, including:

• International Business Management - MSc
• International Business Management with Project Management - MSc
• Marketing - MA
• Global Human Resource Management - MA

Module Details

The course covers a wide range of modules, including:

• Year 0 (Foundation Year): Foundation Year Programme
• Year 1:
  • Business Law and Ethics
  • Data Analysis for Business Decision Making
  • Digital Business Management and Emerging Technology
  • Financial Accounting
  • Learning through Organisation
  • People, Management and Organisations
  • Principles of Marketing
  • Understanding the Business and Economic Environment
• Year 2:
  • Consumer Insights
  • Digital Marketing
  • International Selling and Negotiation
  • Leadership in Practice
  • Creating a Winning Business 1
  • Empowering London: Working within the community
  • Learning through Work
  • Research Methods
  • The Practice of Consultancy
  • Developing Inclusive Organisations
  • Global Business and Strategy
  • Language Module (Arabic, French, Spanish, or English)
  • Marketing Communications
  • Operations and Supply Chain Management (OSCM)
• Year 3:
  • Consultancy Project
  • Dissertation
  • Marketing Planning
  • Practising Business Strategy (with simulation)
  • Social Marketing
  • Strategy in online communities
  • Consultancy Project
  • Dissertation
  • Artificial Intelligence and Big Data in Business
  • Brand Management
  • Financial Decision Making for Managers
  • Language Module (Arabic, French, Spanish, or English)
  • Leading Innovation
  • Professional Experience Year Placement

Each module is designed to provide students with a deep understanding of business management and marketing principles, as well as the skills and knowledge required to succeed in their chosen careers.