Program Overview

Introduction to the Graphic Design BA (Hons) Program

The Graphic Design BA (Hons) program at London Metropolitan University is designed to inspire creative confidence and innovation in the discipline of graphic design. Through its approach to teaching, the program ensures that students gain real-world experience and develop a wide range of practical, creative, and conceptual skills.

Program Overview

The program is structured over three years, with each year comprising four year-long 30-credit modules in areas such as course-specific skills, design development and realization, professional practice, and cultural and contextual studies. The curriculum focuses on project work, both individually and in creative teams, reflecting industry practice.

Year 1 Modules

• Critical and Contextual Studies 1 (Visual Communication)
• Message and Meaning
• Skills and Principles
• Work Ready Level 4

Year 2 Modules

• Critical and Contextual Studies 2 (Visual Communication)
• Skills and Enquiry
• Voice and Vision
• Work Ready Level 5

Year 3 Modules

• Critical and Contextual Studies 3: Dissertation (Visual Communication)
• Major Project: Graphic Design
• Skills and Innovation
• Work Ready Level 6

Module Details

Critical and Contextual Studies 1 (Visual Communication)

This module aims to orient and critically engage students in the history and theory of their discipline, examining its scope, conventions, and broader social and material context in culture and practice.

Message and Meaning

Students learn to navigate the creative process from concept to delivery of finished outcomes through a series of project briefs, applying technical skills and creative thinking to communicate a message authentically with their audience.

Skills and Principles

This module enables emerging graphic designers to explore and gain fundamental working knowledge of the core skills and principles of their subject, including introductions to craft and digital workshops.

Work Ready Level 4

Preparation for future professional practice starts here, with a focus on understanding the creative industries, situating individual creative practice within the wider context, and recognizing responsibilities as a creative practitioner.

Entry Requirements

• A minimum of grades BBC in three A levels, one of which is from a relevant subject in the arts, humanities, or social sciences (or a minimum of 112 UCAS points from an equivalent Level 3 qualification)
• A portfolio review

Assessment

Students are assessed through project work, essays, individual practice, and a final portfolio project, including a dissertation. There are no examinations.

Career Opportunities

Graduates of the course will be able to interrogate, analyze, reflect upon the world around them, and find problems worth solving through engaging visual communication and innovative graphic design solutions. They will be independent critical thinkers and confident, explorative makers in both digital and analogue practice.

Additional Information

• The program has excellent partnerships with leading design groups that directly contribute to the degree course and provide regular guest lectures, live projects, and support.
• The course promotes individualized, experiential, active, and enquiry-based learning, offering student choice in curriculum and approaches to study.
• Independent and critical thinking is encouraged, enabling students to understand the opportunity to identify and redefine problems, offering creative and original design that meets the needs of current and future society.