Product & Service Design Master of Arts

Program Overview

The program emphasizes ethical considerations, user needs, and innovative approaches to product interaction and relationship, preparing graduates for diverse careers in the design industry. Through project field studies, advanced studies, and cross-disciplinary workshops, students gain a solid foundation in theoretical and technical expertise, while fostering practical experience through real-world projects.

Program Outline

Master of Arts in Product and Service Design

Degree Overview:

This two-year Master of Arts program focuses on the intricate relationship between design and modern society's transition towards service-based economies and a sustainable relationship with nature. Students gain a comprehensive understanding of product and service design, learning to envision and manage all stages of project development, from conception through manufacturing and market introduction. The program emphasizes ethical considerations, user needs, and exploring innovative approaches to product interaction and relationship.

Program Objectives:

• Equip students with an integrated and values-oriented design approach, considering global needs and environmental sustainability.
• Anticipate the evolving role of objects as interfaces for virtual interactions and systems.
• Employ experience-based, physical project development through rapid prototyping and digital fabrication.

Outline:

First Year:

• Integrates project field studies and humanities to investigate the cultural and social context within which products and services exist.
• Explores techniques, materials, and technologies for spatial representation through interior design, project methodology, 3D modeling and rendering, history of art, furniture design, brand design, and design history.
• Develops cultural, theoretical, and technical expertise to understand the meaning and value of product design as an exchange and creative process.

Second Year:

• Deepens knowledge and skills through advanced studies in design, exhibition design, project culture, light design, design management, and art direction.
• Enables students to manage complex public space product and service design projects, encompassing concept, executive design, and presentation strategies for each phase.
• Provides a cross-disciplinary workshop and project experience within Milan's vibrant design landscape.

However, we can assume that the assessments will be aligned with the program's objectives and curriculum, likely incorporating a combination of individual and group projects, presentations, written reports, and participation in class discussions. However, we can infer that the program utilizes diverse teaching approaches including lectures, workshops, tutorials, and guest speaker sessions. The faculty is likely comprised of experienced professionals and academics, offering expertise and mentorship throughout the program.

Careers:

Some potential careers include:

• Product Designer
• Service Designer
• UX/UI Designer
• Project Development Manager
• 3D Modelling Specialist
• Design Manager
• Brand Designer
• Art Director