Master in Sustainable Innovation Communication

Program Overview

The Master in Sustainable Innovation Communication is a one-year program that equips students with the knowledge and skills to effectively manage and develop communication strategies for sustainable innovation initiatives. Graduates are prepared to effectively communicate the content, values, and impact of sustainable transition initiatives in various roles, including communication strategy managers, corporate communication specialists, and ESG specialists.

Program Outline

Master in Sustainable Innovation Communication

Degree Overview:

The Academic Master in Sustainable Innovation Communication

is a one-year program designed to equip students with the knowledge and skills to effectively manage and develop communication strategies for sustainable innovation initiatives.

Program Objectives:

• Understand and translate the cultural and scientific values of sustainable innovation.
• Design and manage comprehensive communication projects for promoting social innovation and a sustainable future.
• Create and coordinate content for various communication roles, including web designers, publishers, agencies, and social media managers.

Key Features:

• Systemic Design Approach: The program emphasizes a holistic approach to design and knowledge, encouraging team collaboration and developing skills in data analysis and interpretation.
• Focus on Impact Metrics: Students learn to analyze sustainable impact metrics in accordance with European and international standards (UN, Agenda 2030), enabling informed communication strategies.
• Integration of Tools and Media: Students learn to utilize a range of internal and external communication tools and media, including press, digital channels, social media, and events.
• Specialization in Sustainability Communication: The program prepares graduates to effectively communicate the content, values, and impact of sustainable transition initiatives.

Outline:

Program Structure:

• Duration: 1 year (October 2024 - October 2025)
• Credits: 60 CFA
• Languages: Italian and English
• Campuses: Milan and Rome

Course Schedule and Modules:

• Module 1: Foundations of Sustainable Innovation Communication
• Exploring the role of communication in driving sustainable change
• Analyzing the social, economic, and environmental dimensions of innovation
• Developing communication strategies aligned with organizational goals
• Identifying and engaging target audiences
• Designing effective communication messages
• Module 3: Communication Tools and Techniques for Sustainable Innovation
• Utilizing digital and traditional media for sustainability communication
• Creating engaging content for different audiences
• Measuring and evaluating communication impact
• Module 4: Stakeholder Engagement and Collaboration
• Building relationships with key stakeholders
• Facilitating dialogue and collaboration around sustainability initiatives
• Managing communication during crisis situations
• Module 5: Case Studies in Sustainable Innovation Communication
• Analyzing successful sustainability communication campaigns
• Identifying best practices and lessons learned
• Developing innovative communication strategies for real-world challenges
• The program offers a variety of elective courses that allow students to tailor their learning experience to their specific interests.
• Students have the opportunity to participate in workshops, seminars, and guest lectures featuring industry experts.
• The program culminates in a final project that allows students to apply their knowledge and skills to a real-world sustainability communication challenge.

Assessment:

Assessment methods:

• Individual assignments and projects
• Group projects
• Presentations
• Mid-term and final examinations

Assessment criteria:

• Clarity and accuracy of communication
• Creativity and originality of ideas
• Critical thinking and problem-solving skills
• Ability to apply theoretical concepts to real-world situations
• Effective use of communication tools and techniques

Teaching:

Teaching methods:

• Interactive lectures and seminars
• Group discussions and case studies
• Hands-on workshops and simulations
• Guest lectures from industry experts
• Individualized feedback and support

Faculty:

• The program is taught by a team of experienced academics and practitioners with expertise in sustainable innovation communication.
• Faculty members have a strong track record of research and publication in their respective fields.
• They are passionate about sustainability and committed to helping students develop the skills and knowledge they need to make a positive impact on the world.

Careers:

Career opportunities:

• Communication strategy manager
• Corporate communication specialist
• Brand communication consultant
• ESG specialist
• Communication and sustainability specialist
• Digital community and external relations specialist
• CSR content curator

Program alumni have successfully secured positions in a variety of organizations, including:

• International NGOs and development agencies
• Government agencies and policy institutions
• Private companies and corporations
• Non-profit organizations and social enterprises
• Media and communications agencies

Other:

• The program offers a unique opportunity to learn from leading experts in the field of sustainable innovation communication.
• Students have the chance to network with professionals from diverse industries and backgrounds.