Program Overview

Blend your passion for sport with business management expertise and real-world leadership skills.As part of your course, you’ll:- Examine key business areas, including marketing, finance, economics, enterprise, strategy and events management, and their relationship with sport- Study digital analytics and gain key skills that support today's global businesses- Learn about the increasing professionalisation of sport and investigate the requirements of governance- Explore how the changing needs of the consumer have transformed sport into one of the most lucrative industries in the world- Recognise and seize new and exciting opportunities in broadcasting, licensing and merchandising