Program Overview

Promoting and marketing sport is a growing industry. You’ll develop as a dynamic sport marketer to prepare for an exciting career in this vibrant field.As part of your course, you’ll:- Gain insight into specific aspects of sport marketing in a changing global environment- Discover how sport marketing contributes to the success of sports performers, teams, organisations, events and related industries- Learn how to connect and interact with various audiences through broadcasting, branding, print and digital campaigns- Analyse consumer behaviour- Develop an understanding of media technologies and how they can be used to communicate with a target market- Build skills in gaining sponsorship, writing press releases, event management, business planning, and setting up a small business