Program Overview

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BA (Honours) in Marketing Practice

Course Overview

• Description: BA (Honours) in Marketing Practice
• Duration: 3 years
• NFQ Level: Level 8
• Location: IFSC Campus
• Start Date: 14/09/2026
• CAO Course Code: NC020

Course Description

NCI's BA (Honours) in Marketing Practice is a practical, hands-on degree that covers all core marketing subjects, including brand management, consumer behaviour, digital marketing, and entrepreneurship. The final year features a capstone project, where students work in teams to develop real-life business plans and platforms, focusing on sourcing products and crafting marketing and branding strategies for potential marketisation.

Course Content

Year 1

• Fundamentals of Marketing
• Economic and Market Practice
• Brand Management
• Management and the Organisation
• Emerging Technologies for Business
• Entrepreneurship
• Marketing in Society
• Innovation and Creativity

Year 2

• Consumer Behaviour
• Market Research
• Business Intelligence and Statistics
• Digital Marketing
• Integrated Marketing Communications
• Electives: Two modules

Year 3

• Marketing Law
• Marketing Strategy
• Project Management
• Channel Management
• Social Media & PR
• Capstone Project

Elective Modules

• Financial Analysis & Reporting
• Digital Technologies for Business
• New Product Development
• Services Marketing Management
• Sales Management
• Career Management Skills

Course Structure and Award

This undergraduate course is structured as a three-year honours degree (or four years with the option of a placement). The course spans six semesters, combining continuous assessment throughout the course with end-of-semester examinations. Students achieving an overall average of 70+ will be awarded a Dean's Award. Upon completion, graduates receive a QQI BA (Honours) Degree in Marketing Practice at level 8 on the National Framework of Qualifications.

Work Placement

Work placements are esteemed by graduate recruiters and provide significant advantages to students. They assist in establishing industry contacts and acquiring work-based skills, bolstering personal and professional confidence, and enhancing employability prospects.

High-achieving students (averaging 60% plus) in Year 2 have the opportunity to undertake a year-long accredited work placement, where they can engage in areas such as:

• Brand management
• Digital marketing
• Market research
• Sales
• Product development
• International marketing

Career Prospects

Graduates can expect to pursue careers in:

• Brand management
• Digital marketing
• Market research
• Sales
• Product development
• International marketing

Further Study Options

Graduates who meet the requisite entry criteria may progress to postgraduate business courses at level 9 on the National Framework of Qualifications, including MSc in Marketing or Management at the National College of Ireland or other postgraduate programmes at various institutions.

Minimum Entry Requirements

• Minimum of grade H5 and above in two higher-level subjects
• Minimum of O6/H7 in four additional subjects
• Minimum O6/H7 in English
• Minimum O6/H7 in Mathematics

International applicants should consult the relevant entry requirements for their region. Mature applicants, those with disabilities, or applicants using DARE or HEAR access schemes can obtain further guidance on the application process.

Laptop Requirements

Students are expected to adhere to a Bring Your Own Device policy, utilizing a laptop that meets the following specifications:

• Processor: Intel 11th Gen or newer, or AMD 5000 Series or newer
• RAM: 16GB or greater
• Storage: SSD (Solid State Drive) with 256GB minimum
• Wireless Card: 802.11 n/ac/ax capability
• Operating Systems: Windows 11 or later, or a compatible version of MAC OS

Additional Notes

The National College of Ireland offers a Laptop Loan Scheme for eligible students to aid in course completion. This programme qualifies under the Free Fees Initiative and the Student Grant Scheme, with the international tuition fee being €12,000 per year from September 2026.

Students applying through the CAO are subject to a points system, with the 2025 CAO Points Guide suggesting a minimum of 250 points.