Program start date | Application deadline |
2024-07-15 | - |
Program Overview
This undergraduate program in Media and Communication provides a comprehensive foundation in media theory, production, and ethics. Students can specialize in Digital Marketing, Multimedia Production, Advertising and PR, or Journalism, developing skills in digital media, communication research, and storytelling. The program culminates in a capstone project or internship, preparing graduates for careers in the media and communication industry.
Program Outline
Outline:
- Semester 1 (20 Credits):
- Course Title:
- Business of Media
- Communication Theories
- India and Global Politics
- Fundamentals of Advertising
- Writing for Digital Media
- Introduction to Audio and Visual Production
- Semester 2 (20 Credits):
- Course Title:
- Media and Popular Culture
- Digital Media Law and Ethics
- Consumer Behavior
- Social Media and Democracy
- Communication Research
- Non-Fiction Filmmaking
- Semester 3 (20 Credits):
- Course Title:
- Specializations to choose from: Digital Marketing /Multimedia Production/Advertising and PR/Journalism
- Professional Communication
- Communication for Social Change
- Dissertation/Research Project
- Semester 4 (20 Credits):
- Course Title:
- Capstone/Internship/On Job Training
- Specialisation:
Digital Marketing:
- Digital Marketing Campaign
- Influencer Marketing
- Commercial Video Production
- SEO Tools and Platform Analytics
- AI and Emerging Technologies.
Multimedia Production:
- Multicamera Production
- Advanced Virtual Production
- New Media Storytelling
- AI and Emerging Technologies
- SEO Tools and Platform Analytics
Advertising and Public Relations:
- PR and Crisis Management
- Advertising Strategies
- SEO Tools and Performance Analytics
- Commercial Video Production
- AI and Emerging Technologies
Journalism:
- News Writing and Reporting
- Communication for Social Change
- New Media Storytelling
- AI and Emerging Technologies
- SEO Tools and Performance Analytics
Bennett University: A Comprehensive Overview
Overview:
Bennett University, established in 2016, is a private university located in Greater Noida, Delhi NCR. It is the higher education initiative of The Times Group, a renowned media house with a 185-year legacy. The university is committed to providing global, interdisciplinary, multidisciplinary, and research-driven education, fostering excellence through its six schools.
Services Offered:
Bennett University offers a wide range of services to its students, including:
Top-of-the-line faculty members:
The university boasts a highly qualified and experienced faculty.State-of-the-art infrastructure:
The campus features modern facilities, including a sports complex, skill-enhancing clubs, and various amenities.International collaborations:
Bennett University has partnerships with several prestigious international universities, providing students with global exposure.Trailblazing research:
The university encourages and supports research activities, with numerous publications and patents filed.Vibrant campus life:
Students can participate in a variety of activities and events, fostering a dynamic and engaging campus experience.Industry-led academic experience:
The curriculum is designed to be relevant to industry needs, ensuring students are well-prepared for the workforce.Experiential learning:
The university emphasizes practical learning through internships, projects, and industry collaborations.Strong industry connections:
The Times Group Connect provides students with access to a vast network of industry professionals.Groundbreaking placements:
Bennett University boasts a strong placement record, with students securing placements in top companies across various disciplines.Student Life and Campus Experience:
Bennett University offers a vibrant and engaging campus experience. Students can participate in a wide range of activities, including:
Sports:
The university has a well-equipped sports complex, encouraging students to participate in various sports and fitness activities.Clubs and societies:
Students can join various clubs and societies based on their interests, fostering a sense of community and developing their skills.Events and activities:
The university organizes various events and activities throughout the year, providing students with opportunities to learn, grow, and have fun.Key Reasons to Study There:
Global exposure:
The university's international collaborations and partnerships provide students with opportunities to study abroad and gain global perspectives.Industry-relevant curriculum:
The curriculum is designed to be relevant to industry needs, ensuring students are well-prepared for the workforce.Strong industry connections:
The Times Group Connect provides students with access to a vast network of industry professionals, facilitating internships and placements.Excellent placement record:
Bennett University boasts a strong placement record, with students securing placements in top companies across various disciplines.Research-driven environment:
The university encourages and supports research activities, providing students with opportunities to contribute to knowledge creation.Vibrant campus life:
The university offers a dynamic and engaging campus experience, with a wide range of activities and events.Academic Programs:
Bennett University offers a range of undergraduate and postgraduate programs across various disciplines, including:
Engineering:
The School of Engineering offers programs in various specializations, including Computer Science, Electronics and Communication, Mechanical, and Civil Engineering.Management:
The School of Management offers programs in Business Administration, including BBA and MBA.Media:
The School of Media offers programs in Journalism and Mass Communication, including BA and MA.Law:
The School of Law offers programs in Law, including BBA LLB (Hons) and LLB.Liberal Arts:
The School of Liberal Arts offers programs in various disciplines, including Humanities, Social Sciences, and Languages.Applied Sciences:
The School of Applied Sciences offers programs in various disciplines, including Biotechnology, Pharmacy, and Nursing.Other:
- Bennett University is recognized as a Scientific and Industrial Research Organisation (SIRO) by the Department of Scientific and Industrial Research, Ministry of Science and Technology, Government of India.
- The university has received numerous awards and accolades for its contributions to higher education in India.
- Bennett University is committed to providing a holistic education, focusing on the overall development of its students.
- The university has a strong focus on innovation and entrepreneurship, with several student-led startups.
- Bennett University is a relatively new institution, but it has quickly established itself as a leading private university in India.
Entry Requirements:
Passed Graduation in any discipline from recognized university with minimum 50% marks with English as medium of instruction
Selection:
Selection will be based on Aggregate Graduation Percentage & Personal Interview.