Program Overview

Advertising B.S.

Newhouse has one of the top advertising and digital branding programs in the country, helping students to become “big thinkers” and future leaders in the industry.

About this Program

• Benefit from an interdisciplinary approach to learning that introduces students to both theory and practice.
• Learn through project-based experiences using real clients in almost every advertising class.
• Gain up-to-the-minute insights into your future career from industry leaders who regularly visit campus.
• Create inspiring and innovative campaigns in classes and learn about what makes for successful strategies.
• Be part of a program with a tradition of winning top honors in national and international college competitions.
• Build your portfolio and gain valuable experience through the largest student-run advertising agency in the country.
• Study with faculty members who bring extensive experience and scholarly activity to their academic work.

Program Information

• Degree Type: B.S.
• Major: Advertising
• Modality: In-person
• College or School: S.I. Newhouse School of Public Communications
• Career Path: Business and Finance, Communications and Writing, Sports

Curriculum

The curriculum provides an interdisciplinary approach to learning, introducing students to both the theory and practice of the advertising business through project-based experiences working with real clients.

Tracks

• Creative
• Insights and Strategy

Extracurricular Opportunities

• Student-run advertising agency: TNH
  • With more than 200 members, TNH is the largest student-run advertising agency in the nation.
  • Based at the Newhouse School, TNH recruits students with a variety of disciplines, backgrounds, and skill sets.
  • The leadership and roster of student associates are refreshed every semester to create a constant flow of fresh ideas.
  • TNH works with Syracuse-based businesses and national brands, creating campaigns to provide creative solutions for our clients’ business goals.

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