Program Overview

Master’s in Advertising

Forge your future in advertising at Newhouse. Our M.S. program equips you with cutting-edge skills in strategic planning, data analysis and digital innovation. Dive deep into media landscapes, brand positioning and emerging platforms. With hands-on experience and real-world clients, you'll graduate ready to lead in a rapidly evolving industry. Join us and become the innovative brain behind tomorrow's breakthrough campaigns.

About the Newhouse Master’s in Advertising

Our intensive, yearlong advertising master’s program gets you the education and experience you need to launch your career in advertising.

You will engage with all aspects of the dynamic advertising industry. In addition to a real-world grounding in advertising theory and practice, you will be immersed in social media, connected television (CTV), programmatic advertising, environmental, social and governance (ESG) strategies and digital privacy and ethics. You will work in collaborative team environments, honing your communications skills while working with real-world clients presenting directly to current agency and brand leaders.

What Will I Learn in the Advertising Master’s Program?

You will learn all about all aspects of the industry while allowing you to go deeper into a particular area of interest, such as digital advertising, ad production, media planning and buying or social media.

You will have the opportunity to travel to New York City and visit the headquarters of the industry’s leading global companies, hosted by alums who are now leaders at top ad agencies, ad tech firms and media companies.

Our top-rated faculty has more than 150 years of experience in the advertising industry. Newhouse faculty members have led many Fortune 500 company brands such as Proctor & Gamble, AT&T, Toyota, IBM, Facebook, GoPro, Netflix, and L’Oreal. You will learn from professors with experience at top ad agencies such as Saatchi & Saatchi, Leo Burnett, McCann, VMLY&R and the Martin Agency.

Who Should Apply to the Advertising Master’s Program?

If you are already working in the advertising industry, this program will give you a competitive edge in your career. If you are involved in adjacent industries such as marketing, public relations, communications, media management or product marketing, the Newhouse advertising master’s program can give you a strategic advantage in making the move to advertising.

Application Deadline

Application materials must be submitted by January 15 for priority consideration. Applications continue to be reviewed on a rolling basis throughout the spring if space is available.

Master’s in Advertising Curriculum

The advertising industry moves fast, and so does the Newhouse master’s advertising curriculum. You’ll learn account management, creative strategies, integrated marketing communication, consumer insights and analytics, communications planning and branding.

Careers in Advertising

From strategists to account executives, and media planners to social media managers, our students move on to a broad range of careers in the advertising industry.

Eric Mower Advertising Forum

The Eric Mower Advertising Forum was established by the Newhouse advertising department in 2009, in honor of alumnus Eric Mower ’66, G’68, chairman and CEO of advertising and public relations firm Mower. The EMA Forum brings top executives from across the industry to Syracuse, providing students with opportunities to hear from and interact with the leaders of industry.

TNH (Student Run Advertising Agency)

You don’t have to wait until after graduation to start your career as an advertising professional. TNH is the largest student-run advertising agency in the country. They work with local and national clients, conducting research, developing insights and strategies and launching campaigns.

Faculty

Advertising faculty members bring extensive professional experience and scholarly activity to their academic work. They are former advertising executives, authors of the field’s most influential books and articles and specialty advertising experts.