Program Overview

Esports Communications and Management B.S.

About this Program

The first-of-its-kind esports communications and management B.S. provides holistic esports education based in experiential learning that prepares you for an exciting career in esports and related industries.

You’ll learn event management and marketing, broadcasting and production, communications, content creation, entrepreneurship, strategic communications, and visual and media design.

Program Information

• Degree Type: B.S.
• Major: Esports Communications and Management
• Modality: In-person
• College or School: David B. Falk College of Sport and S.I. Newhouse School of Public Communications
• Career Path: Communications and Writing, Sports

Curriculum

This program is jointly housed in the David B. Falk College of Sport and Human Dynamics and the S.I. Newhouse School of Public Communications. Core coursework provides students with industry-specific competencies in event management and marketing, broadcasting and production, communications, content creation, entrepreneurship, strategic communications, and visual and media design.

Sample Courses

• The Business of Esports
• Esports Event Management
• Topics in Communications for Esports
• Design and World Building for Esports
• Race, Gender, and Diversity in Sport Organizations
• Esports Event Production

Tracks of Study

Personalize your education to fit your career interest by choosing from three tracks of study:

• Esports Business and Management: Learn promotion, venue management, and finance for emerging enterprises related to esports and entertainment. You’ll learn about sponsorship contracts, business and analytics, and the financial and managerial aspects of working with players, organizations, teams, and companies.
• Esports Communications: Learn about public relations and social media tactics in the esports world. You’ll learn the complexities of content creation and strategy, and how to run and broadcast an esports event for the public.
• Esports Media and Design: Learn how to produce a game with enticing visuals and develop cosmetics, animations, and other attributes that impact the gameplay experience.

Extracurricular Opportunities

Experiential Learning

Experience the Global Esports Industry

At Syracuse University, you’ll learn in state-of-the-art production and gaming facilities where the esports program will host events for the campus community and with other colleges and organizations.

Student Experience

Work With Competitive Esports Teams

Syracuse University competitive esports teams compete at varsity, club, and recreational levels. These competitive esports teams give you a place to practice your craft and get involved with event production and management.

Promote Community Esports Engagement

As part of the student-run Esports Club, you can engage in professional development and community building.

Facilities

Practice in Gaming Facilities on Campus

The esports program features growing spaces that foster virtual and in-person experiences for both seasoned competitors and first-time gamers:

• The Barnes Center at the Arch offers gaming amenities available to all students.
• The Gaming and Esports Center scheduled to open in spring 2025 will include 34 PCs, console and tabletop gaming, VR booths, sim-racing stations, and a full suite of broadcast and event production elements.
• The future academic and competitive home for esports is in the Marley Building. The finalized 20,000 square foot space will include a stage for esports competition and will be equipped with broadcast and production spaces, exclusive team rooms, classrooms, and viewing areas that can host up to 250 spectators.

Related Programs

• Management B.S.
• Marketing Management B.S.
• Sport Analytics B.S.
• Advertising B.S.
• Journalism B.S.
• Public Relations B.S.