Program Overview

M.S. in Marketing

Overview

The STEM-designated Master of Science in Marketing (MSM) degree program focuses on the rigorous development of competencies to prepare current and aspiring marketing professionals to play leading roles in the field. The program consists of business foundation courses, required marketing core courses, selective courses, and electives, for 30 credits.

Program Details

• Duration: 9-21 months
• Credits: 30
• Format: On-campus
• Rankings & Designations: STEM-designated, #54 Residential MBA Program (2025 U.S. News & World Report)

Curriculum

The program has a rigorous curriculum, preparing current and aspiring marketing professionals to play leading roles in the field of marketing.

• 9 Months:
  • Fall: 15 credits
  • Spring: 15 credits
• 16 Months:
  • Fall: 9 credits
  • Spring: 9 credits
  • Summer Internship: 3 credits
  • Fall: 9 credits
• 21 Months:
  • Fall: 9 credits
  • Spring: 9 credits
  • Fall: 9 credits
  • Spring: 3 credits

Admissions

• Application Deadlines:
  • Priority Application: November 15
  • Early Application: January 15
  • Regular Application: March 15
  • Final Application: April 15
• Costs:
  • $2,015 per credit
• Notable Employers:
  • Deloitte
  • New York Life
  • TikTok
  • World Journal
• Sample Roles:
  • Digital Marketing Strategist
  • Product Marketing Manager
  • Partnership Marketing Manager
  • Senior Marketing Analyst

Support Services

• Master's Advising: One-on-one guidance from academic advisors
• Master's Career Services: Personal career planning, professional development workshops, and practice interviews

Real-World Experiences

• Experiential Learning: Enhance learning experience, develop core business knowledge, and apply leadership skills through real-world applications

Scholarships

• Merit-Based Scholarships: Most master of science students are eligible for merit-based scholarships, awarded based on merit and qualifications shown on admission application.