Program Overview
The Public Relations B.S. program at Syracuse University equips students with the knowledge and skills to excel in public relations and communications roles. Through a combination of theoretical and practical coursework, students gain a deep understanding of communication principles and processes. The program offers a comprehensive curriculum, internships, and unique approaches like the Newhouse Public Relations Clinic and PRSSA chapter, preparing graduates for a variety of career paths in the field.
Program Outline
Degree Overview:
Overview:
The Public Relations B.S. program at Syracuse University equips students with the knowledge and skills necessary to excel in a variety of public relations and communications roles. Through a combination of theoretical and practical coursework, students will gain a deep understanding of the principles and processes involved in effective communications management.
Objectives:
- Develop strong writing and presentation skills to effectively communicate messages across various platforms
- Understand the principles and theories behind communication and public relations
- Gain practical experience through internships, class projects, and student organizations
- Develop the critical thinking and problem-solving skills essential for success in the public relations field
Program Description:
The Public Relations B.S. program at Syracuse University provides students with a comprehensive education in the field of public relations. The program is designed to provide students with the theoretical and practical skills necessary to be successful in a variety of public relations and communications roles. The program's curriculum includes coursework in the following areas:
- Public relations principles and concepts
- Public relations writing and communication
- Public relations research
- Public relations campaign planning and execution
- Public relations law and ethics In addition to coursework, students are required to complete an internship in the field of public relations. The internship provides students with the opportunity to apply their knowledge and skills in a professional setting.
Outline:
Program Content:
The Public Relations B.S. program at Syracuse University offers a comprehensive curriculum that covers all aspects of public relations and communications. The program's coursework is designed to provide students with the theoretical and practical skills necessary to be successful in the field.
Structure:
The Public Relations B.S. program at Syracuse University is a four-year program. The program's curriculum is divided into two parts:
- Core Curriculum: The core curriculum provides students with the foundational knowledge and skills in public relations. The core curriculum includes coursework in the following areas:
- Public relations principles and concepts
- Public relations writing and communication
- Public relations research
- Public relations campaign planning and execution
- Public relations law and ethics
- Elective Curriculum: The elective curriculum allows students to tailor their studies to their individual interests and career goals. Students can choose from a variety of elective courses in the following areas:
- Public relations theory and research
- Public relations writing and communication
- Public relations campaigns and events
- Public relations management
- Public relations and social media
Course Schedule:
The Public Relations B.S. program at Syracuse University follows a traditional semester schedule. The program's courses are offered during the fall and spring semesters.
Individual Modules:
The Public Relations B.S. program at Syracuse University offers a variety of individual modules that cover specific topics in public relations. These modules are designed to provide students with in-depth knowledge and skills in a particular area of public relations. Some of the individual modules offered by the program include:
- Public relations writing and communication
- Public relations research
- Public relations campaign planning and execution
- Public relations law and ethics
- Public relations and social media
- Public relations and crisis management
- Public relations and international relations
Assessment:
Assessment Methods:
The Public Relations B.S. program at Syracuse University uses a variety of assessment methods to evaluate student learning. These methods include:
- Exams
- Quizzes
- Papers
- Presentations
- Class participation
- Internship evaluations
Assessment Criteria:
The Public Relations B.S. program at Syracuse University uses the following criteria to assess student learning:
- Knowledge: Students will be assessed on their knowledge of the principles and theories of public relations.
- Skills: Students will be assessed on their ability to apply their knowledge and skills in practical settings.
- Critical thinking: Students will be assessed on their ability to think critically about public relations issues and develop effective solutions.
- Communication: Students will be assessed on their ability to communicate their ideas clearly and effectively.
Teaching:
Teaching Methods:
The Public Relations B.S. program at Syracuse University uses a variety of teaching methods to engage students and promote learning. These methods include:
- Lectures
- Discussions
- Case studies
- Role-playing
- Simulations
- Guest speakers
Faculty:
The Public Relations B.S. program at Syracuse University is taught by a team of experienced faculty members who are experts in the field of public relations. The faculty members are committed to providing students with a high-quality education and helping them succeed in their careers.
Unique Approaches:
The Public Relations B.S. program at Syracuse University offers several unique approaches to teaching and learning. These approaches include:
- The Newhouse Public Relations Clinic: The Newhouse Public Relations Clinic is a student-run public relations agency that provides students with the opportunity to work on real-world public relations campaigns.
- The Syracuse University chapter of the Public Relations Student Society of America (PRSSA): The Syracuse University chapter of PRSSA is a student organization that provides students with the opportunity to network with other public relations students and professionals.
Careers:
Career Paths:
The Public Relations B.S. program at Syracuse University prepares students for a variety of career paths in public relations and communications. Graduates of the program have gone on to work in the following areas:
- Public relations agencies
- Corporations
- Non-profit organizations
- Government agencies
- Media and entertainment
Career Opportunities:
Some of the specific career opportunities available to graduates of the Public Relations B.S. program at Syracuse University include:
- Public relations account executive
- Public relations manager
- Director of public relations
- Corporate communications specialist
- Media relations specialist
- Marketing communications specialist
- Social media manager
- Event planner
- Public relations consultant
