Skills Bootcamp in Digital Marketing - Employed Learners
Bristol , United Kingdom
Tuition Fee
Start Date
Medium of studying
On campus
Duration
10.0 days
Program Facts
Program Details
Degree
Courses
Major
Digital Marketing | Marketing
Area of study
Business and Administration
Education type
On campus
Timing
Part time
Course Language
English
Intakes
| Program start date | Application deadline |
| 2024-09-01 | - |
About Program
Program Overview
The Skills Bootcamp in Digital Marketing is a 10-week program designed for working professionals seeking to enhance their digital marketing skills. Participants will gain comprehensive knowledge in various digital marketing areas, develop a portfolio, and earn the DMI Professional Diploma in Digital Marketing. The program is delivered by experienced professionals and offers flexible learning options to accommodate working schedules. Graduates will be equipped with the skills and knowledge to succeed in digital marketing careers.
Program Outline
Degree Overview:
Overview:
The Skills Bootcamp in Digital Marketing is designed for working professionals who want to boost their digital marketing skills and advance their careers. This 10-week bootcamp, funded by the West of England Combined Authority, provides participants with the knowledge and skills they need to become competent digital marketers. Participants will learn about various digital marketing areas, develop a portfolio of work, and earn the DMI Professional Diploma in Digital Marketing.
Objectives:
- To equip participants with the essential skills and knowledge to become competent digital marketers.
- To enable participants to develop a portfolio of digital marketing work.
- To help participants achieve the DMI Professional Diploma in Digital Marketing.
- To support participants in implementing a personal development plan with their employer.
Outline:
Content:
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Pay Per Click (PPC)
- YouTube and Display Advertising
- Email Marketing
- Analytics
- Digital Marketing Strategy
Structure:
- The bootcamp consists of 10 weekly taught sessions over 11 weeks.
- Each session focuses on a specific area of digital marketing.
- Participants will complete online self-study sessions and portfolio tasks.
- The bootcamp concludes with the DMI online exam.
Individual Modules:
- Module 1: Introduction to Digital Marketing
- Provides a comprehensive overview of digital marketing concepts and strategies.
- Covers topics such as digital marketing channels, customer journeys, and digital marketing planning.
- Module 2: Content Marketing
- Explores the creation and distribution of valuable, relevant, and consistent content to attract and engage a target audience.
- Discusses content strategy, content creation, and content distribution.
- Module 3: Social Media Marketing
- Provides an in-depth understanding of social media marketing strategies and tactics.
- Covers topics such as social media platforms, social media content, and social media analytics.
- Module 4: Search Engine Optimization (SEO)
- Explains the process of optimizing websites to rank higher in search engine results pages.
- Covers topics such as keyword research, on-page optimization, and off-page optimization.
- Module 5: Pay Per Click (PPC)
- Explores the use of paid advertising to reach a target audience on search engines and other online platforms.
- Covers topics such as keyword selection, ad creation, and campaign management.
- Module 6: YouTube and Display Advertising
- Covers topics such as video advertising, display advertising, and retargeting.
- Module 7: Email Marketing
- Explains the use of email marketing to build relationships with customers and promote products or services.
- Covers topics such as email list building, email design, and email automation.
- Module 9: Analytics
- Explains the use of data analytics to track and measure the performance of digital marketing campaigns.
- Covers topics such as web analytics, social media analytics, and campaign reporting.
- Module 10: Digital Marketing Strategy
- Provides a framework for developing and implementing a comprehensive digital marketing strategy.
- Covers topics such as market research, competitive analysis, and digital marketing planning.
Assessment:
- Portfolio tasks: Participants will complete a series of portfolio tasks throughout the program to demonstrate their understanding of the concepts covered.
- DMI online exam: Participants will take a 2-hour online exam to assess their knowledge of digital marketing.
- Employer feedback: Employers will provide feedback on the participants' performance and progress.
Teaching:
- The program is delivered by experienced digital marketing professionals.
- A variety of teaching methods are used, including lectures, workshops, and case studies.
- Participants will have access to online learning resources and support.
Careers:
- Potential career paths: Digital Marketing Manager, Social Media Manager, Content Marketing Manager, SEO Specialist, PPC Specialist, Analytics Specialist.
- Opportunities: The program opens up opportunities for participants to work in various industries and organizations.
- Outcomes: Graduates of the program will have the skills and knowledge to succeed in a digital marketing career.
Other:
- Participants will receive a digital badge from UWE Bristol upon successful completion of the program.
- The program is designed to be flexible and accessible to working professionals.
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About University
University of the West of England (UWE Bristol)
Overview:
University of the West of England (UWE Bristol) is a public university located in Bristol, England. It offers a wide range of undergraduate and postgraduate programs across various disciplines. UWE Bristol is known for its strong focus on practical learning, industry partnerships, and its commitment to providing a supportive and inclusive learning environment.
Services Offered:
Student Life and Campus Experience:
UWE Bristol offers a vibrant and diverse student experience. Students can engage in a wide range of activities, including:
Accommodation:
On-campus and city center accommodation options are available.Sports, Societies, and Activities:
Students can participate in various sports clubs, societies, and activities, catering to diverse interests.Career Development:
The university provides support for career exploration, job hunting, and professional development.Campus and Facilities:
UWE Bristol has three campuses across the city, offering state-of-the-art facilities and inspiring learning environments.Key Reasons to Study There:
Industry-Relevant Programs:
UWE Bristol's programs are designed with industry input, ensuring graduates are equipped with the skills needed for successful careers.Modern Facilities:
The university boasts modern facilities, including well-equipped labs, libraries, and sports centers.Supportive Environment:
UWE Bristol provides a supportive and inclusive learning environment, with dedicated staff and student support services.Vibrant City Location:
Bristol is a dynamic and culturally rich city, offering a wide range of opportunities for students to explore and engage with.Academic Programs:
UWE Bristol offers a wide range of academic programs, including:
Undergraduate Study:
Programs across various disciplines, including business, engineering, health, and creative arts.Postgraduate Study:
Master's and PhD programs in specialized fields.International Study:
Programs designed for international students, offering a global learning experience.Online Study:
Fully online and distance learning courses for working professionals.Other:
- UWE Bristol has invested significantly in new facilities, including the largest low carbon student accommodation development in the UK.
- The university has a strong reputation for research, with world-leading research across a wide spectrum of subject areas.
- UWE Bristol has a large and active alumni network, connecting graduates across the globe.
- The university has a strong commitment to civic engagement and community outreach.
Total programs
360
Admission Requirements
Entry Requirements:
- Individuals looking to develop their career in digital marketing through their current employer.
- Suitable for both individuals with no prior digital marketing experience and current marketing professionals wanting to enhance their digital skills.
Eligibility:
- Open to individuals and businesses located in the West of England region (Bristol, South Gloucestershire, Bath and Northeast Somerset, and North Somerset).
- Anyone meeting the following criteria can apply:
- Age 19 or older
- Not currently in full-time or part-time education
- Has the right to live and work in the UK
- Lives or works for an organization based in the West of England region (applications close to these boundaries may also be considered)
- Has not participated in another Skills Bootcamp in the current financial year from any provider
- Does not hold a qualification in digital marketing at level 6 or above
Additional Considerations:
- Preference is given to applicants seeking upskilling opportunities within their current SME organization.
Commitment as a Learner:
- Attend all in-person sessions held at Frenchay Campus, Bristol.
- Complete online self-study sessions.
- Complete and submit portfolio tasks for each weekly session.
- Prepare and take the DMI online exam within 2 months of bootcamp completion.
- Be seeking a new role, opportunities, or increased responsibility/promotion within your current company utilizing acquired skills.
Commitment as an Employer:
- Release employee to attend all sessions.
- Participate in a short online employer interview.
- Provide one of the following opportunities within 4 months of completion:
- Salary increase
- Interview for a new role, promotion, or additional responsibility
- Additional project work related to learning (minimum 6 months)
Location
Ambassadors
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