Image is everything.

Oftentimes, an organization’s image is just as important as its product. Public relations professionals work to protect, manage and build this image through the news media and other communication channels.

In this program, you will learn how to develop and execute strategic public relations campaigns. You will explore topics related to crisis management, branding, internal communications, event management, media relations, social media and more.

You will also build your research skills and learn how to write effectively for press releases, the web and other communication tools.

Degree Fit

This program could be a good fit if you:

• Enjoy working with people
• Are a strong writer
• Are a creative thinker
• Have solid verbal and interpersonal communication skills
• Have an interest in the media

Career Outcomes

With this degree, you may become a/an:

• Public relations specialist
• Public information officer
• Media relations manager
• Corporate communications manager
• Public affairs manager
• Marketing and communication specialist
• Social media manager
• Special events planner
• Promotions manager
• Political consultant
• Copywriter
• Newsletter editor
• Branding manager
• Sales representative
• Nonprofit organization executive
• Creative director
• Political campaign manager
• Lobbyist
• Fundraiser

Location

Moscow

Availability

Available On-Campus

Related Programs

• Film and Television Studies, B.A./B.S.
• Spanish, B.A.
• Political Science
• Sociology
• International Studies: Europe
• Music: Music Education
• Spanish
• International Studies: Global Resources & Development
• French
• Advertising
• Sociology: Criminology
• English
• Broadcasting & Digital Media
• History: European & American Emphasis
• Global Business Language Studies
• Music: Business
• Sociology: General Sociology
• Theatre
• Sociology: Inequalities & Globalization
• Music
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• Film and Television Studies
• Music: Performance
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• International Studies: International Economics & Business
• Economics
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• General Studies

The University of Idaho (U of I) is a public land-grant research university located in Moscow, Idaho. Established on January 30, 1889, and opening its doors on October 3, 1892, it was the state's sole university for 71 years until 1963

Overview

• Type: Public land-grant research university
• Enrollment (Fall 2023): Approximately 11,849 students, including 9,796 undergraduates and 1,929 graduate students
• Campus Size: 1,585 acres
• Mascot: Joe Vandal
• Athletics: Competes in NCAA Division I FCS – Big Sky Conference

Academics

U of I offers over 200 areas of study for undergraduate and graduate students . The university comprises ten colleges and schools, including:

• College of Agricultural and Life Sciences
• College of Art and Architecture
• College of Business and Economics
• College of Education, Health and Human Sciences
• College of Engineering
• College of Graduate Studies
• College of Law
• College of Letters, Arts, and Social Sciences
• College of Natural Resources
• College of Science.

Campus and Facilities

The Moscow campus features:

• Administration Building: An iconic Collegiate Gothic-style structure with an 80-foot clock tower .
• Bruce M. Pitman Center: A hub for student services, including financial aid, admissions, and student media.
• Kibbie Dome: A multi-purpose indoor stadium for various sports and events.
• Arboretum and Botanical Garden: A 65-acre site with diverse plant species .