Master in Digital Marketing, Transformation & Design Thinking
| Program start date | Application deadline |
| 2024-10-01 | - |
| 2025-01-01 | - |
| 2025-03-01 | - |
Program Overview
Master in Digital Marketing, Transformation & Design Thinking
Duration
Three terms/one year
Number of Credits
60 ECTS
Start dates
October, January & March
Language
English
Fees per term
CHF 10,960
Location
Geneva
Overview
The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.
Degree Awarded
- A master’s degree from EU Business School Switzerland, which is institutionally accredited by IQA and certified by eduQua and programmatically by ACBSP and IACBE.
- A university master’s degree (título propio) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain.
Additional Qualification
After completing the master program, students will have the opportunity to earn an additional qualification, a U.K. state-recognized degree from London Metropolitan University (London Met).
To earn the MSc International Business Management, students must complete an additional 14-week Business Consultancy Project module (30 ECTS) and a Research Module.
Learning From Leaders
Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.
Thierry Geerts, Google Country Director, Belgium & Luxembourg, illuminated trends identified in Google’s data to reveal patterns in shifting consumer behavior and guide business success. He also shared his vision for how technology can contribute to the creation of a better tomorrow.
Benefits of Studying a Master's
- International networking with classmates, lecturers and business professionals
- Improve critical-thinking skills and learn to be a problem-solver
- Gain a global perspective by studying in a diverse and multicultural environment
Why Geneva?
Studying a Master in Digital Marketing in Geneva allows students to benefit from proximity to the Swiss capital’s remarkable concentration of outstanding intergovernmental organizations, financial institutions and the headquarters of multinational companies. It is home to the highest number of international organizations in the world, including the United Nations, the World Trade Organization, the World Health Organization and the Red Cross. EU students are given an insider’s glimpse of the workings of these world-famous organizations and institutions during company visits and networking events.
This Program is Also Available in
- Barcelona
- Digital
Faculty
EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.
Campus Facilities
EXPLORE EU’S GENEVA CAMPUS
Success Stories
EU prepared me for taking on future challenges and also helped me a lot with networking. Actually, it was here at EU, through their networking events, that I got offered my current position.
Carla Solimano, Master in Digital Business, Peru
Other Programs That Might Interest You
- Master in Finance
- Master in Tourism & Hospitality Management
- Master in Innovation & Entrepreneurship
- Master in Marketing
- Master in Digital Business
Discover Our Campuses
- Barcelona
- Geneva
- Munich
- Digital
Professional Accreditations
- ACBSP
- IACBE
- IQA
- eduQua
Validating & Accrediting Partners
- Universitat de Vic – Universitat Central de Catalunya (UVic-UCC)
- London Metropolitan University (London Met)
EU Business School:
A Comprehensive Overview:
EU Business School is a leading private international business school with campuses in Barcelona, Geneva, and Munich, as well as an online presence.
The school offers a wide range of undergraduate and postgraduate programs, including Bachelor's, Master's, MBA, and DBA degrees.
EU Business School prides itself on its multicultural student body, with over 100 nationalities represented across its campuses.
Services Offered:
EU Business School provides a comprehensive range of services to its students, including:
Academic Programs:
- A diverse selection of business-focused programs, including Bachelor's, Master's, MBA, and DBA degrees.
Learning From Leaders:
- Exclusive conferences featuring top leaders from global companies, offering students the opportunity to learn directly from industry experts.
Campus Experience:
- Vibrant and cosmopolitan campuses in Barcelona, Geneva, and Munich, providing students with a rich cultural and educational experience.
Career Services:
- Support in finding internships and job opportunities, including career fairs and networking events.
Student Support:
- Dedicated student services, including academic advising, career counselling, and personal support.
Multicultural Environment:
- A diverse student body from over 100 nationalities, fostering a global perspective and intercultural understanding.
Networking Opportunities:
- Opportunities to connect with fellow students, faculty, and industry professionals through events and conferences.
Real-World Learning:
- Immersive learning experiences through company visits, guest speaker events, and practical projects.
Industry Connections:
- Access to top industry leaders through exclusive conferences and networking events.
Practical Learning:
- Emphasis on real-world application of knowledge through company visits, guest speakers, and practical projects.
Academic Programs:
EU Business School offers a wide range of academic programs, including:
Bachelor's Degrees:
- Bachelor of Business Administration
- Bachelor of Arts in Digital Communication
- Bachelor of Arts in Leisure & Tourism Management
- Bachelor of Arts in International Relations
- Bachelor of Arts in Sport Management
- Bachelor of Arts in Digital Business, Design & Innovation
- Bachelor of Arts in Artificial Intelligence for Business
- BA (Hons) in Business Management (International Business)
- BA (Hons) in Business Management (Marketing)
- BA (Hons) in Business Management (Finance)
- BA (Hons) in Business Management (Enterprise)
Master's Degrees:
- Master in Artificial Intelligence for Business
- Master in Management
- Master in Marketing
- Master in Finance
- Master in Tourism & Hospitality Management
- Master in Innovation & Entrepreneurship
- Master in Digital Business
- Master in Fashion & Luxury Business
- Master in Digital Marketing, Transformation & Design Thinking
- Master in Business Analytics & Data Science
MBA Programs:
- MBA in International Business
- MBA in Digital Communication
- MBA in International Marketing
- MBA in Global Banking & Finance
- MBA in Entrepreneurship
- MBA in Digital Business
- MBA in Sports Management
Doctor of Business Administration (DBA)
Executive Bachelor of Business Administration
International Summer School
Other:
- EU Business School has a strong focus on sustainability and social responsibility.
- The school has a strong online presence, offering a range of online programs and resources.
- EU Business School is ranked highly in various international rankings, including CEO Magazine's Online Global Rankings and QS Stars.
While I was thinking transferring from another uni to EU Business School in September, I was skeptical about my decision as I am a person who doesn't like change. After spending my first semester here I already feel the choice I have made was amazing! The courses are very up to date and of course Barcelona is beautiful.
EU business school is a great university, but has some flaws in the management and administration spectrum. It offers great teachers from a variety of industries in the business environment, with large experience, and even law professors practicing in the moment they are teaching. This provides helpful insights to the and education to the students. The networking in the university I great and allows you to meet many people from different nations, make great friends, and in some cases meet people with the same vision as you to run a business, or whatever can appear in mind. It must be noted that the administration lacks a lot of control and there are constant problems every time, not only that, but the different timelines proposed by administration on releasing grades, certifications and diplomas, dissertations, and so on, are unclear and are never met in time.
