Program Overview

Master in Digital Marketing, Transformation & Design Thinking

Duration

Three terms/one year

Number of Credits

60 ECTS

Start dates

October, January & March

Language

English

Fees per term

CHF 10,960

Location

Geneva

Overview

The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.

Degree Awarded

• A master’s degree from EU Business School Switzerland, which is institutionally accredited by IQA and certified by eduQua and programmatically by ACBSP and IACBE.
• A university master’s degree (título propio) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain.

Additional Qualification

After completing the master program, students will have the opportunity to earn an additional qualification, a U.K. state-recognized degree from London Metropolitan University (London Met).

To earn the MSc International Business Management, students must complete an additional 14-week Business Consultancy Project module (30 ECTS) and a Research Module.

Learning From Leaders

Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.

Thierry Geerts, Google Country Director, Belgium & Luxembourg, illuminated trends identified in Google’s data to reveal patterns in shifting consumer behavior and guide business success. He also shared his vision for how technology can contribute to the creation of a better tomorrow.

Benefits of Studying a Master's

• International networking with classmates, lecturers and business professionals
• Improve critical-thinking skills and learn to be a problem-solver
• Gain a global perspective by studying in a diverse and multicultural environment

Why Geneva?

Studying a Master in Digital Marketing in Geneva allows students to benefit from proximity to the Swiss capital’s remarkable concentration of outstanding intergovernmental organizations, financial institutions and the headquarters of multinational companies. It is home to the highest number of international organizations in the world, including the United Nations, the World Trade Organization, the World Health Organization and the Red Cross. EU students are given an insider’s glimpse of the workings of these world-famous organizations and institutions during company visits and networking events.

This Program is Also Available in

• Barcelona
• Digital

Faculty

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.

All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.

Campus Facilities

EXPLORE EU’S GENEVA CAMPUS

Success Stories

EU prepared me for taking on future challenges and also helped me a lot with networking. Actually, it was here at EU, through their networking events, that I got offered my current position.

Carla Solimano, Master in Digital Business, Peru

Other Programs That Might Interest You

• Master in Finance
• Master in Tourism & Hospitality Management
• Master in Innovation & Entrepreneurship
• Master in Marketing
• Master in Digital Business

Discover Our Campuses

• Barcelona
• Geneva
• Munich
• Digital

Professional Accreditations

• ACBSP
• IACBE
• IQA
• eduQua

Validating & Accrediting Partners

• Universitat de Vic – Universitat Central de Catalunya (UVic-UCC)
• London Metropolitan University (London Met)