Program Overview

Business-to-Business (B2B) Sales Degree Apprenticeship

Overview

This work-based programme is designed to provide the essential knowledge, understanding, and skills required to operate effectively and successfully in a sales role.

Key Details

• Start Date: September 2025, January 2026
• Study Mode: Part-time (3 years)
• Location: Leeds City Campus
• School: Business

Course Modules

Year 1

• Introduction to your Professional Degree Apprenticeship (Core)
  • Equips apprentices with essential study skills for navigating higher education and fosters reflective practice by introducing key models and theories.
• Negotiated Learning: Developing Business-to-Business Sales Practice (Core)
  • Explores essential aspects of sales and business development subject areas, including prospecting, sales planning, solution development, and proposal development.
• Negotiated Learning: Introduction to Digital Business and Social Selling (Core)
  • Learns about social selling strategies that can be leveraged in a digital commercial world.
• Negotiated Learning: Projects in the Workplace (Core)
  • Sharpens awareness of small-scale work-based project stages and processes.

Year 2

• Apprenticeship Portfolio Review (Core)
  • Supports apprentices in reflecting on their professional experiences, identifying valuable insights from both formal education and workplace learning.
• Negotiated Learning: Commercial Acumen in B2B Sales (Core)
  • Develops commercial and sales acumen, including creating innovative solutions that deliver business value.
• Negotiated Learning: Consultative Selling (Core)
  • Focuses on key areas such as consultative selling, pitching, sales psychology, negotiation, and closing techniques.
• Negotiated Learning: The Customer Journey (Core)
  • Emphasizes customer experience, value, and expectations, and how these inform effective sales strategies to drive customer retention.
• Level 5 Work-based Project
  • Enables apprentices to choose the most appropriate assessment method for their project.

Year 3

• Advancing Your Portfolio Towards End Point Assessment (Core)
  • Guides apprentices in consolidating learning and workplace experiences, introducing them to Gateway and End Point Assessment requirements.
• Negotiated Learning: Strategic and Ethical Sales Practice (Core)
  • Focuses on strategic and ethical sales practices within the Business to Business Sales Professional Degree Apprenticeship Standard at Level 6.
• Gateway Preparation Module (Core)
  • Prepares apprentices for the End-Point Assessment (EPA).

Learning and Teaching

• Assessment Methods: Reports, presentations, professional discussions, assignments, work-based projects, sales pitches.
• Programme Delivery: Blended approach with in-person teaching, online engagement activities, and digital teaching materials.
• Learning and Teaching Strategy: Emphasizes learning as a collaborative process, with a range of student-led and real-world activities.

Entry Requirements

• Qualifications: Level 2 qualification in English Language and Maths Grade 4/C or above.
• Employment: Employed for a minimum of 30 hours per week in a relevant role and have the support of their employer.
• Residency: Live and have the right to work in England.

Fees and Finance

• Cost of Programme: £21,000.
• Funding: Fully funded by employer if their wage bill is over £3 million each year; 95% funded by government if employer has spent all its levy or has an annual wage bill below £3 million each year.

How to Apply

• Contact: Complete the form on the Leeds Trinity University website to discuss options.