Program Overview

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Postgraduate

Digital Marketing

MSc

Key details

• Start date(s): September 2025, January 2026
• Study Mode: Full-time (1 year), Part-time (2 years)
• Location: Leeds City Campus
• School: Business

Why study with us

• Gain practical, hands-on experience in utilising the latest digital marketing tools and platforms, making you proficient in highly sought-after skills by employers.
• Enhance your strategic thinking to develop comprehensive digital marketing strategies that align with business objectives and stay ahead in the competitive market.
• Learn how to leverage data analytics to make informed decisions, ensuring an ability to assess and optimise digital marketing campaigns for maximum effectiveness.
• Apply your knowledge to real-world scenarios, gaining valuable experience and a robust portfolio to showcase your skills to potential employers.

Professional Memberships

Chartered Association of Business Schools

Leeds Trinity University Business School is a member of the Chartered Association of Business Schools.

Small Business Charter Award

Leeds Trinity University Business School has been awarded the Small Business Charter (SBC) award in recognition of our support to small businesses, student entrepreneurship and the local economy.

Business Graduates Association

Leeds Trinity University Business School is an esteemed member institution of the Business Graduates Association (BGA) an international membership and quality assurance body of world-leading and high-potential Business Schools who share a commitment for responsible management practices and lifelong learning.

Course modules

• You will study a variety of modules across your programme of study. The module details given below are subject to change and are the latest example of the curriculum available on this course of study.

Course content

• Strategic Marketing in the Digital Era
• Professional Development and Leadership
• Digital Marketing Metrics and Analysis
• Research Methods and Analytics
• Masters Research Project

Course structure

• September - Full-time, 1 year programme | Year | Term | Module | Credits | Contact hours | | --- | --- | --- | --- | --- | | 1 | 1 | Strategic Marketing in the Digital Era | 30 | 10 x 4 hours | | | | Professional Development and Leadership | 30 | 10 x 4 hours | | 2 | | Digital Marketing Metrics and Analysis | 30 | 10 x 4 hours | | | | Research Methods and Analytics | 30 | 10 x 4 hours | | 3 | | Masters Research Project | 60 | 6 x 1 hour supervisory meetings |

Learning and teaching

Assessment

A variety of assessment methods are used, matched to the learning outcomes for your programme, allowing you to apply and demonstrate the full range of knowledge and skills that you have developed.

Learning and teaching

At Leeds Trinity we aim to provide an excellent student experience and provide you with the tools and support to help you achieve your academic, personal and professional potential.

Entry requirements

• An honours degree (2:2 or above) in any discipline.
• Alternatively, applicants without a degree but with subsequent work-related experience (at least three years at management level) will be considered.

Fees and finance

Funding

UK Home Students:

For information about our tuition fees please visit our Student Fees and Finance pages.

International Students, including EU Students:

Visit our web page for international students.

Leeds Trinity Alumni Discount

Some Leeds Trinity graduates are eligible for a tuition fee discount on postgraduate courses of up to 50%, excluding PGCE Delivery Partner Model and Lead Partner Model, and Masters by Research courses. You will need to achieve a 2:2 or above in a Leeds Trinity undergraduate course to qualify.

Postgraduate course	Discount
MSc programmes	50% for graduates with a 1st class honours degree
MSc programmes	35% for graduates with a 2:1 honours degree
MSc programmes	20% for graduates with a 2:2 honours degree

How to apply

• There is no official closing date for applications, but the course will be closed when it is full. We therefore encourage you to make your application as early as possible.
• Please ensure you complete the application form in full and supply all the required supporting documentation when you make your initial application. Incomplete applications may be rejected.