Program Overview

Digital Marketer Degree Apprenticeship

Overview

The Digital Marketer Degree Apprenticeship is a work-based programme designed to provide the essential knowledge, understanding, and skills required to operate effectively and lead on the creation and execution of digital marketing content and strategy.

Key Details

• Start Date: September 2025
• Study Mode: Part-time (3 years)
• Location: Leeds City Campus
• School: Business

Course Modules

Year 1

• Introduction to your Professional Degree Apprenticeship (Core)
  • Equips apprentices with essential study skills for navigating higher education and fosters reflective practice.
• Negotiated Learning: Principles and Theory of Digital Marketing (Core)
  • Introduces apprentices to the foundational concepts and strategies behind effective digital marketing.
• Negotiated Learning: Content Creation (Core)
  • Equips apprentices with practical skills in digital content creation, focusing on producing engaging multimedia content for diverse platforms.
• Negotiated Learning: Projects in the Workplace (Core)
  • Sharpens awareness of small-scale work-based project stages and processes.

Year 2

• Apprenticeship Portfolio Review (Core)
  • Supports apprentices in reflecting on their professional experiences, identifying valuable insights from both formal education and workplace learning.
• Negotiated Learning: Digital Experience (UI and UX) (Core)
  • Centres on creating impactful customer experiences by focusing on user interface (UI) and user experience (UX) design.
• Negotiated Learning: Disruptive Digital Environment and Emerging Technologies (Core)
  • Explores the strategic impact of disruptive technologies and how to adapt to rapid changes in the digital marketing landscape.
• Negotiated Learning: E-Commerce (Core)
  • Provides apprentices with in-depth knowledge of e-commerce environments, focusing on organic and paid marketing strategies to enhance online visibility.
• Level 5 Work-based Project
  • Enables apprentices to choose the most appropriate assessment method for their project, with guidance from the module tutor.

Year 3

• Advancing Your Portfolio Towards End Point Assessment (Core)
  • Guides apprentices in consolidating learning and workplace experiences, introducing them to Gateway and End Point Assessment requirements.
• Negotiated Learning: Omni-channel Management and Marketing (Core)
  • Masters omni-channel marketing strategies by analysing customer segmentation, brand management, and international marketing environments.
• Negotiated Learning: Digital Marketing - Analytics, Planning and Strategy (Core)
  • Equips apprentices with the skills to analyse customer data and craft impactful marketing strategies.
• Gateway Preparation Module
  • Prepares apprentices for the End-Point Assessment (EPA) by reviewing and consolidating the knowledge, skills, and behaviours (KSBs) acquired throughout the programme.
• Work-Based Project for Apprentices

Learning and Teaching

• Assessment Methods: Reports, presentations, professional discussions, assignments, work-based projects, sales pitches.
• Programme Delivery: A blended approach combining in-person teaching with online engagement activities and digital teaching materials.
• Learning and Teaching Strategy: Focuses on high-quality teaching, an engaging and inclusive approach to learning, assessment, and achievement.

Entry Requirements

• Qualifications: Level 2 qualification in English Language and Maths Grade 4/C or above.
• Employment: Must be employed for a minimum of 30 hours per week in a relevant role and have the support of their employer.
• Residency: Live and have the right to work in England.

Fees and Finance

• Cost of Programme: £21,000.
• Funding: Fully funded by the employer if their wage bill is over £3 million each year. Otherwise, the government will fund up to 95% of the apprenticeship’s course fees.

Support

• Peer Support Champions: Available for support.
• Learning Hub: Offers tailored support for academic skills.

About Leeds Trinity University

• Professional Apprenticeships: Combine part-time study at Leeds Trinity University with workplace training.
• Experience: Over 50 years of providing outstanding provision in higher education.
• Teaching Staff: Extensive and relevant professional experience.