Program Overview

Business & Marketing

BSc (Hons)

Attendance

• Full-time
• Part-time

Campus

• Preston Campus

Start

• September 2025
• January 2026

Duration

• 3 years

UCAS Code

• NN15

Delivery

• In-person

Foundation year available

• Yes

Study abroad option

• Yes

Placement option

• Yes

Overview

Develop your marketing expertise to succeed in the rapidly changing world of business. Discover the role of business in society. Develop the principal skills and attributes needed to succeed in the marketing industry.

Why study with us

• 1st in the North West for student satisfaction
• 1st in the North West for graduate prospects - on track
• 96% of students highly rate our academic support

What you'll do

• Combine and develop knowledge of business and marketing to advance your global career prospects.
• Enjoy the academic expertise of highly qualified tutors and industry leading guest speakers.
• Designed with employability at its core, this course also allows you to take a 48-week paid placement.

Modules

Year 1

• Creativity, Enterprise and Scholarship
• Business Landscape
• Consumer Behaviour
• Introduction to Business and Marketing

Year 2

• Business Futures
• Digital Marketing
• The Responsible Marketer
• Applied Marketing Principles

Year 3

• Business Strategy
• Contemporary Issues in Sustainability
• Consumer Psychology and Neuromarketing

Optional modules

• Running Your Enterprise
• Doing Business in Emerging Markets
• Consultancy Project in Business and Marketing
• Contemporary Digital and Media Markets

Accreditations

• Chartered Institute of Marketing (CIM)
• Chartered Management Institute (CMI)

Industry Links

• Small Business Charter (SBC)

Entry requirements

• UCAS: 104 - 112 points at A2
• BTEC Extended Diploma: DMM
• BTEC Diploma: DD-DD*
• Pass Access Course: 104 - 112 Points
• International Baccalaureate Diploma: Pass including 104 - 112 points from Higher Level subjects
• T Level: M
• IELTS: grade 6.0 with no subscore lower than 5.5
• GCSEs: 5 at grade C/4 including Maths and English or equivalent

Fees and funding

• UK: £9,535 per year (full-time), £1,623 for the placement year
• International: £17,325 per year (full-time)

Learning and assessment

• BSc (Hons) Business and Marketing combines a mix of learning styles, including lectures, seminars, practical workshops and guided independent study.
• Assessment on this course includes essays, reports, oral presentations, group assessments, investigating companies and tackling briefs from industry.