Program Overview

Communication and Design

About the Department

The Department of Communication and Design at Beykoz University educates individuals who are sensitive to changing communication environments, use technology creatively, and have visual thinking competence. Our program offers an inspiring learning environment for students who can communicate effectively in both digital and traditional media, think design-oriented, and aim to add value to the society they live in.

Our Mission

The Communication and Design Program is committed to educating professionals who have the versatile skills required by the digital age, who can think creatively and critically, and who have a sense of social responsibility, and who have a voice in the world of communication at the local and global level.

Our Vision

The program aims to be one of the leading communication and design programs in Turkey with its innovative educational approach that integrates theoretical knowledge with practice, national and international collaborations, events, and application projects.

Scope of the Training Program

The Communication and Design Undergraduate Program offers an interdisciplinary teaching model that integrates the theoretical foundations of communication sciences with the creative and technical aspects of design. The program aims to train specialists who can operate in media and communication environments transformed by digitalization.

Key Areas Covered in the Program

• Basic social science courses such as communication theories, media studies, public relations, and advertising, political communication
• Applied design courses such as graphic design, visual communication, typography, motion graphics, digital illustration
• Current digital fields such as social media management, digital culture, new media applications
• Professional development areas such as ethics, research methods, and project development

Academic Staff

Our academic staff consists of faculty members who are experts in their fields and have field experience as well as educational processes.

Program Learning Outcomes

As a result of the education they receive in our program:

• Defining the basic facts, theories, principles, processes, and application methods of Communication and Design.
• Understanding its place in visual communication by explaining art and design theories.
• Defining field knowledge such as graphic design, typography, color theory.
• Sorting the basic concepts in the field of art history and visual culture.
• Interpreting the visual elements used in the design process.
• Structuring original designs with aesthetic values.
• Evaluating visual designs in a cultural, social, and ethical context.
• Structuring design projects individually or in a team.
• Using innovations in the field of visual communication.
• Realizing appropriate visual language and design strategies for a specific target audience.
• Organize effective communication and creative collaboration with multidisciplinary teams.
• Develop creative ideas for design problems.
• Evaluate aesthetic, technical, and functional aspects of visual communication design.
• Using new design software and digital technologies

Program Educational Objectives

• Our Program Educational Objectives express the goals that students graduating from the program are expected to achieve in their professional and/or academic life a few years after graduation.
• To evaluate the basic facts, principles, processes, and methods in the field of design by defining communication and design theories
• To design and structure projects in the field of communication and design
• To analyze visual communication problems by determining the structure and direction of the relationship between communication, design, art, society, and the individual
• To develop holistic communication and design strategies by designing a project cycle in the field of communication design.

Career Opportunities

Students who graduate from this department are employed in the fields they are trained in. Students who graduate from the Department of Communication and Design can work as designers, art directors, creative directors, copywriters, and consultants in institutions and organizations in the fields of communication and fine arts. They can work in digital agencies and media platforms. In addition, they can be employed in many fields including corporate communication units of public and private sector institutions, visual communication and design units of advertising and public relations organizations.

Application at Work

Our students have the opportunity to experience the theoretical knowledge they have gained throughout their education life in practice with the Workplace Practice Training in the last year. Within the scope of the 7+1 education model, our students do internships for 14 weeks in sectoral enterprises in their fields for one semester. Most of our graduates receive job offers from the institutions where they do their internships and all of them state that this experience contributes positively to their personal development and job finding processes.

Erasmus+

Our students have the opportunity to experience the theoretical knowledge they have gained throughout their education life in practice with the Workplace Practice Training in the last year. Within the scope of the 7+1 education model, our students do internships for 14 weeks in sectoral enterprises in their fields for one semester. Most of our graduates receive job offers from the institutions where they do their internships and all of them state that this experience contributes positively to their personal development and job finding processes.

Double Major and Minor Opportunities

Within the framework of bilateral agreements, our students are offered the opportunity to do double major and minor with different departments of the university.

Student Clubs

In line with the philosophy of “Education is not preparation for life, but life itself”, there are 44 student clubs formed by students at Beykoz University. Our students can establish a club themselves or become a member of an active club.

Department Activities

The Department of Communication and Design offers our students the opportunity to follow artistic and current events and scientific developments and to learn on site with field trips with expert guests hosted within the scope of conferences, seminars, and panels organized throughout the year. You can follow the department events on the department's Instagram page.