Program Overview

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MSc/Postgraduate Diploma/Postgraduate Certificate Marketing and Marketing Communications

The MSc Marketing and Marketing Communications equips students with the comprehensive skill set needed to create impactful campaigns, develop strategic communication plans, and deliver commercial communications that resonate with diverse audiences across a wide variety of digital media channels.

Why Study Marketing / Marketing Communications?

This course helps students learn to balance creativity with analytical insights, ensuring their communication strategies are both innovative and data-driven. Students will learn how to engage audiences through both written and visual media, building their skills across a variety of industry-standard media production and design software tools.

Why UWE Bristol?

Designed in collaboration with employers, the MSc Marketing and Marketing Communications at Bristol Business School is delivered by industry experts, many of whom are active in business management-related research. The practitioner-led teaching approach and curriculum are continually updated to reflect the fast-moving environment in which modern businesses operate.

Entry

Entry Requirements

• An honours degree of 2:2 or above in any subject.
• If students do not meet the above grade requirements but have at least 12 months of relevant professional experience and/or equivalent qualifications, they will be considered on an individual basis.

Personal Statement

Students are required to complete a personal statement for this course, answering the questions on the postgraduate application form within the personal statement tabs, keeping to the advised word count.

English Language Requirement

International and EU applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent).

Structure

Content

The course includes the following modules:

• Communication Strategies and Brand Engagement
• Navigating Organisational Complexity
• The Anatomy of a Business
• Career Catalyst: Developing Skills for Long Term Success Plus one of the following pairs of optional modules:
  • Enterprise Project: Concept Development
  • Enterprise Project: Business Realisation
  • Marketing Project: Group Project Challenge
  • Management Project: Individual Project Challenge
  • Work-Based Learning Project: Project Scoping
  • Work-Based Learning Project: Implementation and review

Learning and Teaching

The MSc Marketing and Marketing Communications is offered as a one-year intensive course of study. Students learn through formal lectures, seminars, group work, mentor meetings, and further independent study to consolidate their learning.

Study Time

Students attend the Business School for one year, studying two to three days per week, and submit their dissertation in September. They can choose to submit their dissertation in December, taking 15 months to complete the course.

Fees

Full-time

• Home Award Fee: ｣12,000
• Home Module Fee (15 Credit): ｣1,000
• International Award Fee: ｣17,000
• International Module Fee (15 Credit): ｣1,417

Features

Placements

Students can find out more about work experience and placements.

Study Facilities

While studying, students have access to a wide range of facilities, including:

• Facilities at Bristol Business School, such as collaborative learning rooms, computer labs, and a Bloomberg trading room
• The University library, which is open 24 hours a day
• Access to specialist business software related to areas such as finance and project management

Careers

Careers / Further Study

The award-winning Careers Service helps students develop their employment potential through career coaching, a vacancy service for internships, placements, jobs, global opportunities, volunteering, and community activity, plus support for entrepreneurial activity and access to employer events.

Life

Postgraduate Support

The University provides support, including access to fantastic facilities, study tools, and career consultants, plus practical help to access everything from funding to childcare.

Bristol

Bristol is a stunning city for student living, with all the qualities to make students want to stay.

Sports, Societies, and Activities

There is more to the student experience than study, with opportunities to try new things and make the most of time at the University.

Health and Wellbeing

The University provides support in the way students need it.

Campus and Facilities

Students can discover the University's campuses and the wealth of facilities provided for students.