Program Overview

BA(Hons) Business Management and Marketing

The BA(Hons) Business Management and Marketing course is accredited by the Institute of Data and Marketing (IDM) and provides a solid foundation in business with a specialist focus on marketing. This course allows students to experience a range of business and marketing disciplines and shape their degree to design their own career.

Why Study Business Management and Marketing?

Marketing is crucial to any business and one of the most exciting sectors in a fast-paced global economy. A degree in business management and marketing gives students an understanding of organisations and their management, and how marketing is used to demonstrate the quality and value of products, brands, and services.

Why UWE Bristol?

The BA(Hons) Business Management and Marketing course at UWE Bristol provides a solid foundation in both business management and marketing. This allows students to experience a range of disciplines and choose their career path as they progress. Students will develop an understanding of the core subjects relevant to both business and marketing disciplines operating within a global context.

Course Structure

The course is divided into three years of full-time study or four years with a sandwich year. The modules are designed to provide a comprehensive understanding of business management and marketing, including:

• Contemporary Marketing Economies
• Entrepreneurial Decision Making for Marketing and Events
• Management and Organisation Behaviour
• Professional Knowledge: Business Marketing Principles
• Using Financial Information for Marketing

In the second year, students will study:

• Applied Human Resource Management
• Managing Customer Relationships
• Professional Skills: Business Marketing Research
• Strategy, Innovation and Operations for Marketing

Plus, one optional module from:

• Entrepreneurship Thought and Action
• Marketing Innovation and Influence
• Perspectives on Social and Organisational Behaviour

In the final year, students will study:

• Social Value and Sustainability for Business

Plus, one optional module from:

• Agency Insights: Pitch Perfect
• Humans vs AI: Leading and Managing Change for Future Organisations
• Marketing in a Digital World

Entry Requirements

To be eligible for the course, students will need to meet the following requirements:

• GCSE: Grade C/4 in English and Mathematics, or equivalent
• Tariff points: 112
• A-level subjects: No specific subjects required
• EDEXCEL (BTEC) Diploma: No specific subjects required
• Access: No specific subjects required
• Baccalaureate IB: No specific subjects required
• Irish Highers: No specific subjects required
• Welsh Baccalaureate: We accept tariff points achieved from the Advanced Skills Baccalaureate Wales in conjunction with other Level 3 qualifications
• Cambridge Technical: No specific subjects required
• T Levels: No specific subjects required

International and EU applicants are required to have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component.

Fees

The fees for the course are as follows:

• Home Annual (Per Year) Fee: Ł9,535
• Home Full Annual Fee Following Placement Year: Ł9,535
• Home Module Fee (15 Credit): Ł1,192
• Home Placement Year Fee: Ł1,192
• Home Reduced Annual Fee Following Placement Year: Ł8,343
• International Annual (Per Year) Fee: Ł17,000
• International Full Annual Fee Following Placement Year: Ł17,000
• International Module Fee (15 Credit): Ł2,125
• International Placement Year Fee: Ł2,125
• International Reduced Annual Fee Following Placement Year: Ł14,875

Careers

As a business management and marketing graduate, students will be practice-ready to start their business career within a marketing context. They will also learn about enterprise to develop an entrepreneurial mindset, which will show them how to take advantage of opportunities and develop their own business ideas or start-ups.

Features

The course has several features, including:

• Professional accreditation by the Institute of Data and Marketing (IDM)
• Placements with a strong, growing network of placement organisations
• Study year abroad opportunities
• State-of-the-art facilities in the Ł55 million Bristol Business School building
• Access to the University's Future Space at Frenchay Campus, which incubates, hatches, and provides growth space for robotics, biosciences, and biomedicine start-ups

Life

The University of the West of England (UWE Bristol) offers a range of services to support students, including:

• Accommodation options for all Bristol campuses and the city centre
• A stunning city for student living with all the qualities to make students want to stay
• Sports, societies, and activities to enhance the student experience
• Health and wellbeing support
• Campus and facilities to provide a great learning environment