Program Overview

Introduction to the CAS Digitale Transformation und AI Program

The CAS Digitale Transformation und AI program is designed to equip students with the skills and knowledge necessary to develop and implement innovative solutions in the field of digital transformation. The program is offered by the Institut f僡 Marketing und Unternehmensf𢞴rung IMU, Abteilung Marketing, at the University of Bern.

Program Overview

• Start Date: May 2026
• Duration: May 2026 to December 2026
• ECTS Credits: 18
• Frequency: Annual or bi-annual
• Flexible Entry: Yes
• Module Attendance: No
• Location: Bern
• Language: German
• Admission Requirements: A completed undergraduate degree from a recognized university or university of applied sciences, and at least five years of work experience, including two years of management experience.
• Tuition Fees: CHF 11,800

Program Structure

The program consists of 8 modules:

1. Grundlagen der Digitalen Transformation: This module provides an introduction to the fundamentals of digital transformation and its impact on society and the workforce.
2. Technologische Bausteine der Digitalen Transformation: This module offers an overview and in-depth examination of current and future technological building blocks that form the basis of digital transformation.
3. Disruptive Technologien erkennen und bewerten: This module focuses on recognizing and evaluating disruptive technologies and concepts in the context of digital transformation.
4. Mit Digitalisierung strategische Ziele erreichen: This module explores how digital transformation affects existing business models, strategies, and processes, and how to achieve strategic goals through digitalization.
5. Digitale Transformation von Prozessen und Leistungen: This module examines the impact of digital transformation on process landscapes and working procedures in companies.
6. Erleben der Digitalen Transformation in der Praxis: This module provides insights into the practical application of digital transformation.
7. Projektmanagement und Steuerung in der Digitalen Transformation: This module discusses the requirements for project managers and leaders in the context of digital transformation.
8. Change Management und Leadership in der Digitalen Transformation: This final module focuses on change management and leadership in the context of digital transformation.

Tr輍erschaft and Dozierende

The CAS Digital Transformation program is organized and conducted by the Institut f僡 Marketing und Unternehmensf𢞴rung IMU, Abteilung Marketing. The program director is Dr. Pascal Sieber, founder and partner of sieber&partners. The program features a range of lecturers from the University of Bern and other universities, as well as practitioners from the field.

Admission Requirements

• A successfully completed undergraduate degree from a recognized university or university of applied sciences.
• At least five years of work experience, including two years of management experience.
• In justified cases, the program management may admit additional persons who do not fully meet the requirements.

Tuition Fees and Application

• The program fees are CHF 11,800, including tuition, materials, exams, and certification.
• The maximum number of participants is 25.
• Applications can be submitted via the application link.

Related Programs

The University of Bern offers several related programs, including:

• CAS Onlinemarketing und Social Media OMSM: A program focusing on online marketing and social media.
• CAS Markenmanagement und Kommunikation MMK: A program on brand management and communication.
• CAS Marktorientierte Betriebswirtschaftslehre MBWL: A program on market-oriented business administration.
• CAS Tourismus Excellence: A program on tourism management, offered by the Forschungsstelle Tourismus CRED-T.