Program Overview

Introduction to the BSc Advertising and Digital Marketing Program

The BSc Advertising and Digital Marketing program at Lancaster University is designed to provide students with a comprehensive understanding of the principles and practices of advertising and digital marketing. This program is tailored to equip students with the skills and knowledge required to succeed in the fast-paced and ever-evolving marketing industry.

Program Overview

The BSc Advertising and Digital Marketing program is a four-year full-time course that includes a study abroad year. The program is accredited by the Chartered Institute of Marketing and holds provisional accreditation from the Digital Marketing Institute. Students will have the opportunity to work on real-life advertising projects for agency clients, developing their skills in marketing communications, brand strategy, and digital marketing.

Key Facts

• Accredited Degree: The program is accredited by the Chartered Institute of Marketing and holds provisional accreditation from the Digital Marketing Institute.
• Put Theory into Practice: Students work on real-life advertising projects for agency clients, allowing them to build their network and skills.
• Support for Students: Each student is supported by an academic tutor, offering support on academic work and time management.
• Opportunities: All marketing degrees are available with an optional third year in industry or studying abroad.
• Careers Support: A dedicated marketing careers coach supports students throughout their studies.

Course Structure

The program is structured over four years, with the third year spent studying abroad at a partner university. The course includes a mix of core and optional modules, providing students with a broad understanding of marketing principles and practices, as well as the opportunity to specialize in areas of interest.

Year 1

• Introduction to Markets: Exploring how markets emerge, evolve, and operate.
• Marketing Communications: Understanding how organizations craft messages and engage audiences.
• Marketing Fundamentals: Introducing the core principles of marketing.
• Professional Development for Marketing: Developing critical thinking, writing, and interpersonal skills.

Year 2

• Consumer Behaviour: Examining the factors that influence consumer decision-making.
• Creative Advertising: Understanding how creativity drives effectiveness in advertising.
• Digital and Social Media Marketing: Exploring how brands connect with people through digital channels.
• Marketing in Practice: Applying marketing strategies in a simulated business environment.
• Research Methods: Developing the ability to ask meaningful questions and explore how marketing research supports decision-making.

Year 3

• Study Abroad: Spending a year studying at a partner university abroad.

Year 4

• Advertising Consultancy Project: Undertaking a consultancy-style project for an advertising or communications agency.
• Brand Strategy: Exploring strategic approaches to brand development and positioning.
• Influencer Marketing: Understanding the significance and importance of influencer marketing for brands.
• Media Planning: Developing an understanding of how to connect brands with consumers using effective media channels.

Entry Requirements

• A Levels: AAB.
• Access to HE Diploma: 36 Level 3 credits at Distinction plus 9 Level 3 credits at Merit.
• Advanced Skills Baccalaureate Wales: Accepted in place of one A level.
• BTEC Extended Diploma: DDD.
• International Baccalaureate: 35 points overall with 16 points from the best 3 HL subjects.
• GCSE Requirements: English Language grade 5/B.
• English Language Requirements: IELTS score of 6.5 overall with at least 5.5 in each component.

Fees and Funding

• Home Fees: ｣9,790 for the 2026/27 academic year.
• International Fees: ｣26,260 for the 2026/27 academic year.
• Additional Costs: May include costs for books, stationery, printing, and subsistence on trips and visits.
• Scholarships and Bursaries: Available to eligible students, including the Lancaster Bursary and Undergraduate Excellence Scholarship.

Careers

Graduates of the BSc Advertising and Digital Marketing program can pursue a wide range of careers in marketing, advertising, and related fields. The program is designed to equip students with the skills and knowledge required to succeed in these industries, including creative, analytical, and strategic skills. Alumni have gone on to work in top UK advertising agencies and leading market research companies.

Student Testimonial

"In an environment where employers are increasingly looking for more than a degree and work experience, Lancaster University Management School comes into its own through events and projects such as Marketing Me, guest lectures, talks within societies, and masterclass sessions with external speakers." - Tobias Dahlhaus

Similar Courses

• Marketing: BSc Hons
• Marketing (Industry): BSc Hons
• Marketing (Study Abroad): BSc Hons
• Marketing and Design: BSc Hons
• Marketing and Design (Industry): BSc Hons
• Marketing and Design (Study Abroad): BSc Hons

Important Information

The University reserves the right to make changes to advertised courses. In exceptional circumstances, the University may need to amend the programs and provision advertised. Students will be given reasonable notice and will be entitled to request consideration for an alternative course or withdraw their application.