Introduction to the BSc Marketing and Design Program

The BSc Marketing and Design program at Lancaster University is a unique and comprehensive course that equips students with a strong foundation in both marketing and design principles. This program is the only one of its kind in the UK, offering students the opportunity to study a BSc in Marketing and Design.

Program Overview

The program is designed to provide students with a deep understanding of the complementary and contrasting theoretical frameworks of marketing and design. Students will develop essential design research skills, critical thinking, and the ability to respond to design briefs with creative experimentation and compelling visualizations.

Why Lancaster?

Lancaster University is ranked 8th in the UK and 48th globally for Marketing according to the QS World Rankings by Subject 2025. The university's Management School is one of the largest in Europe, with a vibrant research culture and a rich alumni network.

Key Facts

• The program is accredited by the Chartered Institute of Marketing.
• Lancaster is the only UK university to offer a BSc in Marketing and Design.
• Students are supported throughout by an academic tutor.
• All Marketing degrees are available with an optional third year in industry or studying abroad.

Course Structure

The program is divided into three years, with a range of core and optional modules. Core modules include:

Core Modules

• Consumers and Communications
• Design Sprints
• Marketing Fundamentals
• Professional Development for Marketing and Design
• The Reflective Design Process
• Visual Communication

Optional Modules

Optional modules include:

• Consumer Behaviour
• Global Business Knowledge and Mindset (Study Abroad)
• Global Markets and Responsibility
• Research Methods

Fees and Funding

The annual tuition fee for the 2026/27 academic year is:

• ｣9,790 for Home students
• ｣25,875 for International students

Scholarships and Bursaries

Students may be eligible for various scholarships and bursaries, including the Lancaster Bursary and the Undergraduate Excellence Scholarship.

Careers

Graduates of the BSc Marketing and Design program have a versatile skill set that is valuable across many industries. Career paths may include design management, advertising, media planning and buying, qualitative and quantitative research, and marketing communications.

Entry Requirements

The typical entry requirements for the program are:

• A levels: AAB
• Access to HE Diploma: 36 Level 3 credits at Distinction plus 9 Level 3 credits at Merit
• International Baccalaureate: 35 points overall with 16 points from the best 3 HL subjects

Student Testimonials

Students have praised the program for its unique combination of marketing and design, and for the opportunities it provides to develop creative and analytical skills.

Similar Courses

Similar courses offered by Lancaster University include:

• Design BA Hons
• Marketing BSc Hons
• Advertising and Digital Marketing BSc Hons

Important Information

The University reserves the right to make changes to advertised courses. In exceptional circumstances, the University may need to amend the programs and provision advertised.

Lancaster University

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Overview:

Lancaster University is a public research university located in Lancaster, England. It is consistently ranked among the top 10 universities in the UK and is recognized for its high-quality teaching, research, and student experience.

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Student Life and Campus Experience:

Lancaster University offers a vibrant and diverse campus experience. Students can enjoy a range of facilities, including a library, sports center, and arts venues. The university also has a strong sense of community, with a variety of student societies and clubs to join.

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Key Reasons to Study There:

High Rankings and Reputation:

Lancaster University is consistently ranked among the top 10 universities in the UK, demonstrating its academic excellence.

Excellent Teaching and Learning:

The university is known for its high-quality teaching and learning, with a focus on student engagement and support.

Vibrant Student Life:

Lancaster University offers a wide range of opportunities for students to get involved in extracurricular activities, including sports, societies, and arts events.

Beautiful Campus:

The university is situated on a beautiful campus with modern facilities and green spaces.

Strong Career Support:

Lancaster University provides excellent career support services to help students prepare for their future careers.

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Academic Programs:

Lancaster University offers a wide range of undergraduate and postgraduate programs across various disciplines, including: * Arts and Social Sciences * Health and Medicine * Management School * Science and Technology