Introduction to the Marketing and Design Program

The Marketing and Design program at Lancaster University is a unique and innovative course that combines the principles of marketing and design to equip students with a comprehensive understanding of the complementary and contrasting theoretical frameworks of both disciplines. This program is the only one of its kind in the UK, offering students the opportunity to study a BSc in Marketing and Design.

Program Overview

The program is designed to provide students with a deep understanding of the marketing process, from consumer behavior to marketing research and customer relationship management. Students will also develop practical design skills in graphics, product design, and user experience (UX/UI) through optional modules oriented towards future thinking. The program aims to prepare students for a wide range of careers in design management, advertising, media planning, and marketing communications.

Key Facts

• The program is accredited by the Chartered Institute of Marketing.
• Lancaster University is ranked 8th in the UK and 48th globally for Marketing according to the QS World Rankings by Subject 2025.
• The program offers a unique combination of marketing and design, with a focus on creative thinking, design thinking, and strategic marketing.
• Students have the opportunity to spend their third year on placement in industry, gaining valuable work experience and becoming more employable.

Careers

Graduates of the Marketing and Design program have gone on to secure jobs in a variety of industries, including design management, advertising, media planning, and marketing communications. The program's focus on creative thinking, design thinking, and strategic marketing prepares students for a wide range of careers, and the university's award-winning careers team provides dedicated careers and placement services to support students throughout their studies.

Entry Requirements

• A levels: AAB
• Access to HE Diploma: 36 Level 3 credits at Distinction plus 9 Level 3 credits at Merit
• Advanced Skills Baccalaureate Wales: Accepted in place of one A level, or equivalent qualification, as long as any subject requirements are met
• BTEC Extended Diploma: DDD
• International Baccalaureate: 35 points overall with 16 points from the best 3 HL subjects
• Scottish Highers and Advanced Highers: We are happy to admit applicants on the basis of five Highers, but where we require a specific subject at A level, we will typically require an Advanced Higher in that subject
• T levels: Distinction overall
• GCSE requirements: English Language grade 5/B
• English language requirements: IELTS score of 6.5 overall with at least 5.5 in each component

Course Structure

The program is designed to provide students with a comprehensive understanding of marketing and design principles, as well as practical skills in design and marketing. The course structure includes:

• Year 1: Core modules such as Consumers and Communications, Design Sprints, Marketing Fundamentals, and Professional Development for Marketing and Design
• Year 2: Core modules such as Design for Sustainability, Design Visualisation, Digital Marketing and Analytics, and Insight-led Design
• Year 3: Placement year in industry
• Year 4: Core modules such as Brand Strategy, Design Consultancy, and Design Leadership, as well as optional modules such as Advanced Consumer Behaviour, Business to Business Marketing and Negotiations, and Contemporary Issues in Marketing

Fees and Funding

• Home fees: £9,790 per year
• International fees: £25,875 per year
• Additional costs: There may be extra costs related to the course for items such as books, stationery, printing, photocopying, binding, and general subsistence on trips and visits
• Scholarships and bursaries: Available to eligible students, including the Lancaster Bursary, Undergraduate Excellence Scholarship, and International Undergraduate Excellence Scholarship

Student Testimonial

"This course teaches how to use data to understand consumer behavior and compete in the global economy while encouraging innovative thinking in branding and visual communication. As a working student, I've managed to apply the skills I've acquired, which has improved my performance at work." - Krasimira Ilieva

Similar Courses

• Design BA Hons
• Design (Placement Year) BA Hons
• Design (Study Abroad) BA Hons
• Marketing and Design BSc Hons
• Marketing and Design (Study Abroad) BSc Hons
• Advertising and Digital Marketing BSc Hons
• Advertising and Digital Marketing (Industry) BSc Hons
• Advertising and Digital Marketing (Study Abroad) BSc Hons
• Marketing BSc Hons
• Marketing (Industry) BSc Hons
• Marketing (Study Abroad) BSc Hons

Important Information

The information on this site relates primarily to the stated entry year and every effort has been taken to ensure the information is correct at the time of publication. The University will use all reasonable effort to deliver the courses as described, but the University reserves the right to make changes to advertised courses. In exceptional circumstances that are beyond the University's reasonable control (Force Majeure Events), we may need to amend the programmes and provision advertised.

Lancaster University

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Overview:

Lancaster University is a public research university located in Lancaster, England. It is consistently ranked among the top 10 universities in the UK and is recognized for its high-quality teaching, research, and student experience.

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Student Life and Campus Experience:

Lancaster University offers a vibrant and diverse campus experience. Students can enjoy a range of facilities, including a library, sports center, and arts venues. The university also has a strong sense of community, with a variety of student societies and clubs to join.

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Key Reasons to Study There:

High Rankings and Reputation:

Lancaster University is consistently ranked among the top 10 universities in the UK, demonstrating its academic excellence.

Excellent Teaching and Learning:

The university is known for its high-quality teaching and learning, with a focus on student engagement and support.

Vibrant Student Life:

Lancaster University offers a wide range of opportunities for students to get involved in extracurricular activities, including sports, societies, and arts events.

Beautiful Campus:

The university is situated on a beautiful campus with modern facilities and green spaces.

Strong Career Support:

Lancaster University provides excellent career support services to help students prepare for their future careers.

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Academic Programs:

Lancaster University offers a wide range of undergraduate and postgraduate programs across various disciplines, including: * Arts and Social Sciences * Health and Medicine * Management School * Science and Technology