Program Overview

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Marketing Management (Industry) (Year 2 Entry) BSc

The BSc Marketing Management (Industry) (Year 2 Entry) is a comprehensive and engaging degree designed for students who have completed the equivalent of Year 1 at another institution. This direct-entry course allows you to dive straight into advanced marketing studies, equipping you with the knowledge and expertise to succeed in this dynamic field.

Overview

Top reasons to study with us

• 6th for Marketing and PR (The Guardian University Guide 2026)
• 6th for satisfaction with teaching: Marketing and PR (The Guardian University Guide 2026)
• 8th for Marketing (The Complete University Guide 2026)

This course is available for direct entry into Year 2 only.

Who is the BSc Marketing Management (Industry) year 2 entry course for?

The application to the year 2 entry BSc Marketing Management (Industry) degree programme is primarily for students from institutions with an appropriate partnership agreement. Under these agreements, the equivalent of Year 1 will be studied at one of our partner universities. It also provides students on Lancaster University's BSc Business Management or BSc International Management degrees with the opportunity to switch to a marketing programme after their first year.

About the BSc Marketing Management (Industry) year 2 entry course

Are you ready to step into the exciting world of marketing and develop the skills needed to shape the future of business? The BSc Marketing Management (Year 2 Entry) is a comprehensive and engaging degree designed for students who have completed the equivalent of Year 1 at another institution.

Why study marketing at Lancaster University?

Marketing is an essential function in every organisation, from global brands to innovative startups. In this course, you will explore the vital role marketing plays in business success, while developing a deep understanding of key topics such as:

• Brand Strategy: Learn how to build and manage powerful brands that connect with consumers and stand the test of time.
• Digital Marketing: Stay ahead of the curve by mastering the latest tools and techniques used in today's digital marketing landscape.
• Consumer Behaviour: Explore the role of consumption in society and develop a more in-depth understanding of consumer decisions and their associated behaviour.

Prepare for real-world success

We believe in preparing our students for real-world challenges. The BSc Marketing Management degree combines theoretical learning with practical applications, helping you develop the critical thinking and problem-solving skills that employers value.

Your department

• Marketing
• Lancaster University Management School

Top 50 in the world for Marketing

Lancaster University is ranked 8th in the UK and 48th globally for Marketing according to the QS World Rankings by Subject 2025.

Key facts

• Direct entry to year 2: This course is designed for students progressing from Lancaster University's partner institutions or selected Lancaster degrees.
• Accredited degree: This degree is accredited by the Chartered Institute of Marketing.
• Opportunities: All our Marketing degrees are available with an optional third year in industry or studying abroad.
• Highly-regarded: Lancaster University was the first UK university to establish a Marketing department. We are one of the largest marketing departments in Europe, with a vibrant research culture and a rich alumni network that you can tap into.
• Careers support: Dedicated Marketing careers coach who will support you throughout your studies.

Careers

BSc Marketing Management (Industry) offers a comprehensive, well-rounded education that will prepare you for a range of marketing roles in various industries. Whether your ambition is to work for a global corporation or build your own business, this degree will give you the tools and knowledge to make it happen.

Entry requirements

These are the typical grades that you will need to study this course. This section will tell you whether you need qualifications in specific subjects, what our English language requirements are, and if there are any extra requirements such as attending an interview or submitting a portfolio.

Students studying at one of our partner institutions

If you are studying on an approved curriculum at one of our partner institutions, we will advise you separately of the entry requirements specific to your particular programme.

NCUK/INTO International Year One

We accept the following programmes for entry to BSc Marketing Management (Industry):

• NCUK International Year One Business Management
• INTO Manchester International Year One International Business, Accounting and Finance
• INTO London International Year One Business

Other students

We will consider other students on a case-by-case basis. We will require:

1. Information on your pre-degree or high school qualifications.
2. For non-native speakers of English, we require an IELTS score of 6.5 overall with at least 5.5 in each component.
3. Information on your current or previous undergraduate study, including a list of all the modules you have completed and are yet to complete.
4. We require a reference from someone who has taught you as part of your undergraduate studies.

Course structure

We continually review and enhance our curriculum to ensure we are delivering the best possible learning experience, and to make sure that the subject knowledge and transferable skills you develop will prepare you for your future.

Year 2

In your second year, you will take five core modules and select one optional module.

Core modules

• Digital Marketing and Analytics: This module will support your learning of how marketers and advertising agencies develop strategies to engage with their target customers.
• Global Markets and Responsibility: This module evaluates the value chain of global organisations who work together to design, source and deliver products to the end consumer.
• Marketing in Practice: Step into the role of a marketing decision-maker in a simulated digital business environment.
• Marketing Management Essentials: This module provides an in-depth exploration of some key contemporary marketing topics.
• Research Methods: Before any organisation can create products, services, and brands, and the campaigns which bring these to life, they need to have clear understanding of their target customers.

Optional modules

• Entrepreneurship in Context: This module will immerse you in the unique and interrelated areas where entrepreneurial practices and opportunities emerge.
• Global Business Knowledge and Mindset (Study Abroad): Boost your CV by gaining international experience and earn credits towards your degree.
• Innovation and New Product Development: Peter Drucker, one of the core founders of marketing thinking, once said business is about two things: marketing and innovation.
• Marketing of Services: Marketing services rather than physical products presents a distinct set of challenges.
• Spreadsheet Modelling Techniques: Many organisational recruiters have identified several key skills and areas of knowledge that they seek in prospective employees.
• Understanding People and Management: This module will help you understand people and how they are managed and controlled in the workplace.
• Visual Cultures: Our everyday lives are saturated by images of all kinds.

Year 3

Your placement takes place in the third year of your four-year degree. You will spend this year working in a graduate-level placement role.

Year 4

In your fourth year, you will take three core modules and select three optional modules. At least one of your optional modules must be a marketing module.

Core modules

• Brand Strategy: You will explore what makes brands powerful and how they create value in competitive markets.
• Research Consultancy Project: This module is specifically designed to help you develop your professional marketing skills by tackling a real business challenge for a client organisation.
• Strategic Marketing: In an increasingly competitive world, marketing plays a crucial role in shaping the direction and strategy of global and national organisations to create sustainable success.

Optional modules

• Advanced Consumer Behaviour: The human condition is becoming increasingly complex, influenced by a variety of factors that are mediated and amplified through our deep connection with technology.
• Advanced Spreadsheet Modelling Techniques: This module builds on the techniques developed during earlier spreadsheet modelling modules.
• Business to Business Marketing and Negotiations: Discover how marketing works in business markets, where long-term relationships and negotiation play a central role.
• Contemporary Issues in Marketing: This module explores some of the most pressing issues that marketers face today.
• Global Sustainable Development: Can global sustainable development be effectively managed?
• International Marketing Management: Explore how organisations operate across borders and adapt their marketing strategies to different international contexts.
• Managing People and Change: Organisational change is a defining feature of modern life.
• Power, Technology and Society: This module critically examines the relationship between technology, power, and society.
• Responsible Leadership, Gender and Inclusion: This module helps you develop as a responsible and effective leader.
• Technological Futures: You will learn how to think about the role of technology in shaping futures for organisations and societies.
• The Making of Media and AI Futures: What will our digital future look like?

Fees and funding

Our annual tuition fee is set for a 12-month session, starting at the beginning of each academic year.

Undergraduate Tuition Fees for 2026/27

• Home: £9,790
• International: £26,260

Additional fees and funding information

• Additional costs: There may be extra costs related to your course for items such as books, stationery, printing, photocopying, binding and general subsistence on trips and visits.
• College fees: Lancaster is proud to be one of only a handful of UK universities to have a collegiate system.
• Computer equipment and internet access: To support your studies, you will also require access to a computer, along with reliable internet access.
• Study abroad courses: In addition to travel and accommodation costs, while you are studying abroad, you will need to have a passport and, depending on the country, there may be other costs such as travel documents (e.g. VISA or work permit) and any tests and vaccines that are required at the time of travel.
• Placement and industry year courses: In addition to possible commuting costs during your placement, you may need to buy clothing that is suitable for your workplace and you may have accommodation costs.

What is my fee status?

The fee that you pay will depend on whether you are considered to be a home or international student.

Fees in subsequent years

Home fees are subject to annual review, and are liable to rise each year in line with UK government policy.

Scholarships and bursaries

You will be automatically considered for our main scholarships and bursaries when you apply, so there's nothing extra that you need to do.

Available funding opportunities

• Lancaster Bursary: £1,000 in each year of study
• Undergraduate Excellence Scholarship – Home: £3,000 in your first year of study
• International Undergraduate Excellence Scholarship: £3,000, as a tuition fee reduction, per year of study
• Undergraduate International Regional Scholarship: £3,000, as a tuition fee reduction, per year of study
• International Study Centre Progression Scholarship: £3,000, as a tuition fee reduction, per year of study
• India Scholarship – Undergraduate: £3,000, as a tuition fee reduction, per year of study
• Lancaster Sanctuary Scholarship: Full fees, up to £5,000 per year living costs

Similar courses

• Marketing: BSc Hons
• Marketing (Industry): BSc Hons
• Marketing (Study Abroad): BSc Hons
• Marketing and Design: BSc Hons
• Marketing and Design (Industry): BSc Hons
• Marketing and Design (Study Abroad): BSc Hons
• Marketing Management (Study Abroad) (Year 2 Entry): BSc
• Marketing Management (Year 2 Entry): BSc

Important information

The information on this site relates primarily to the stated entry year and every effort has been taken to ensure the information is correct at the time of publication.

Our Students' Charter

We believe in the importance of a strong and productive partnership between our students and staff. In order to ensure your time at Lancaster is a positive experience we have worked with the Students' Union to articulate this relationship and the standards to which the University and its students aspire.