Program Overview

Program Overview

The Psychology of Advertising MSc is a unique course that aims to provide a thorough grounding in the psychology underpinning persuasion and its application. Advertising is a pervasive aspect of modern life, with the power to shape perceptions, beliefs, and behavior.

Course Ambition

The ambition of this course is to equip students with a comprehensive understanding of the psychological principles that underlie effective advertising. By exploring the psychology of persuasion, students will gain insights into how advertising can influence human behavior and decision-making.

Program Description

The program delves into the complexities of advertising, recognizing its transient and sometimes trivial nature, while also acknowledging its potential to be incredibly powerful in driving change. Through this course, students will develop a deep understanding of the psychological mechanisms that underpin advertising and its effects on individuals and society.

Key Aspects

• The program focuses on the psychology of advertising, providing a unique perspective on the field.
• Students will explore the psychological principles that drive persuasion and behavior change.
• The course aims to give students a thorough grounding in the application of psychological principles in advertising.