Program Overview

Marketing (Industry) BSc Hons

The Marketing (Industry) BSc Hons program at Lancaster University is designed to equip students with the knowledge and skills required for a successful career in the marketing industry. The program is accredited by the Chartered Institute of Marketing and provides students with a comprehensive understanding of marketing principles, including market research, consumer behavior, and marketing strategy.

Overview

The program is a four-year full-time course that includes a third year spent on placement in industry. This provides students with the opportunity to gain practical experience and apply theoretical knowledge in a real-world setting. The program is taught by experienced academics and industry professionals, ensuring that students receive a well-rounded education that combines theoretical foundations with practical applications.

Course Structure

The program consists of a combination of core and optional modules, allowing students to tailor their studies to their interests and career goals. Core modules include:

• Introduction to Markets
• Marketing Communications
• Marketing Fundamentals
• Professional Development for Marketing
• Understanding Consumers

Optional modules include:

• Computing for Business Decision Making
• Economics for Business
• Foundations of Entrepreneurship and Innovation
• Key Issues and Debates in Organisations, Work and Technologies
• Media, Power and Identity
• Visual Cultures

Year 1

In the first year, students take a range of core modules that provide a foundation in marketing principles, including market research, consumer behavior, and marketing strategy.

Year 2

In the second year, students build on their knowledge and skills by taking a range of core and optional modules. Core modules include:

• Consumer Behaviour
• Digital Marketing and Analytics
• Global Markets and Responsibility
• Marketing in Practice
• Research Methods

Optional modules include:

• Entrepreneurship in Context
• Global Business Knowledge and Mindset (Study Abroad)
• Innovation and New Product Development
• Marketing of Services
• Spreadsheet Modelling Techniques
• Understanding People and Management

Year 3

The third year is spent on placement in industry, providing students with the opportunity to gain practical experience and apply theoretical knowledge in a real-world setting.

Year 4

In the final year, students take a range of core and optional modules that allow them to specialize in their area of interest. Core modules include:

• Brand Strategy
• Research Consultancy Project
• Strategic Marketing

Optional modules include:

• Advanced Consumer Behaviour
• Advanced Spreadsheet Modelling Techniques
• Business to Business Marketing and Negotiations
• Contemporary Issues in Marketing
• Global Sustainable Development
• Influencer Marketing
• International Marketing Management
• Managing People and Change
• Power, Technology and Society
• Responsible Leadership, Gender and Inclusion
• Technological Futures
• The Making of Media and AI Futures

Fees and Funding

The tuition fees for the program are ｣9,790 for home students and ｣26,260 for international students. There are also additional costs related to the program, including college fees, computer equipment, and internet access.

Scholarships and Bursaries

The university offers a range of scholarships and bursaries to support students, including the Lancaster Bursary, Undergraduate Excellence Scholarship, and International Undergraduate Excellence Scholarship.

Alumni Profiles

The program has a strong track record of producing graduates who go on to successful careers in marketing and related fields. Alumni profiles are available on the university's website, providing insight into the careers and achievements of former students.

Similar Courses

The university offers a range of similar courses, including Marketing, Advertising and Digital Marketing, and Marketing and Design. These courses provide students with a comprehensive education in marketing principles and practices, and can be tailored to their interests and career goals.

Important Information

The program is subject to change, and students are advised to check the university's website for the latest information. The university also has a range of policies and procedures in place to support students, including a students' charter and a range of student services.