Marketing Management (Study Abroad) (Year 2 Entry) BSc

The BSc Marketing Management (Study Abroad) (Year 2 Entry) is a comprehensive and engaging degree designed for students who have completed the equivalent of Year 1 at another institution. This direct-entry course allows students to dive straight into advanced marketing studies, equipping them with the knowledge and expertise to succeed in this dynamic field.

Overview

The course is available for direct entry into Year 2 only and is primarily for students from institutions with an appropriate partnership agreement. It also provides students on Lancaster University's BSc Business Management or BSc International Management degrees with the opportunity to switch to a marketing programme after their first year.

Key Facts

• Direct entry to year 2: This course is designed for students progressing from Lancaster University's partner institutions or selected Lancaster degrees.
• Accredited degree: This degree is accredited by the Chartered Institute of Marketing.
• Opportunities: All marketing degrees are available with an optional third year in industry or studying abroad.
• Highly-regarded: Lancaster University was the first UK university to establish a Marketing department, with a vibrant research culture and a rich alumni network.

Course Structure

The course structure includes:

• Year 2: Five core modules and one optional module.
• Year 3: Study abroad at a partner university.
• Year 4: Three core modules and three optional modules, with at least one marketing module.

Core Modules

• Digital Marketing and Analytics: Explores how marketers and advertising agencies develop strategies to engage with their target customers.
• Global Markets and Responsibility: Evaluates the value chain of global organisations and explores key ethical and sustainability challenges faced by marketers.
• Marketing in Practice: A hands-on module that allows students to apply their knowledge and develop teamwork skills.
• Marketing Management Essentials: Provides an in-depth exploration of key contemporary marketing topics.
• Research Methods: Develops students' ability to ask meaningful questions and explore how marketing research supports better decision-making.

Optional Modules

A range of optional modules are available, including:

• Entrepreneurship in Context
• Global Business Knowledge and Mindset (Study Abroad)
• Innovation and New Product Development
• Marketing of Services
• Spreadsheet Modelling Techniques
• Understanding People and Management
• Visual Cultures

Fees and Funding

• Tuition fees: Ł9,790 (Home) and Ł26,260 (International) for the 2026/27 academic year.
• Additional costs: May include books, stationery, printing, and subsistence on trips and visits.
• Scholarships and bursaries: Available to eligible students, including the Lancaster Bursary and Undergraduate Excellence Scholarship.

Entry Requirements

• Students studying at one of our partner institutions: Will be advised separately of the entry requirements specific to their particular programme.
• NCUK/INTO International Year One: Requires a 60% progression grade, with sufficient marketing content, plus NCUK EAP at B overall with at least D in each component.
• Other students: Will be considered on a case-by-case basis, with requirements including information on pre-degree or high school qualifications, current or previous undergraduate study, and a reference from someone who has taught them.

Careers

The BSc Marketing Management (Study Abroad) degree prepares students for a range of marketing roles in various industries. The Management School has an award-winning careers team to provide dedicated careers and placement services, and the university's high reputation means it attracts a wide range of leading global employers to campus.

Lancaster University

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Overview:

Lancaster University is a public research university located in Lancaster, England. It is consistently ranked among the top 10 universities in the UK and is recognized for its high-quality teaching, research, and student experience.

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Student Life and Campus Experience:

Lancaster University offers a vibrant and diverse campus experience. Students can enjoy a range of facilities, including a library, sports center, and arts venues. The university also has a strong sense of community, with a variety of student societies and clubs to join.

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Key Reasons to Study There:

High Rankings and Reputation:

Lancaster University is consistently ranked among the top 10 universities in the UK, demonstrating its academic excellence.

Excellent Teaching and Learning:

The university is known for its high-quality teaching and learning, with a focus on student engagement and support.

Vibrant Student Life:

Lancaster University offers a wide range of opportunities for students to get involved in extracurricular activities, including sports, societies, and arts events.

Beautiful Campus:

The university is situated on a beautiful campus with modern facilities and green spaces.

Strong Career Support:

Lancaster University provides excellent career support services to help students prepare for their future careers.

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Academic Programs:

Lancaster University offers a wide range of undergraduate and postgraduate programs across various disciplines, including: * Arts and Social Sciences * Health and Medicine * Management School * Science and Technology