Program Overview

Introduction to the Digital Business Engineering Program

The Digital Business Engineering program is designed to equip students with the skills and knowledge necessary to succeed in the rapidly evolving digital business landscape. This program combines theoretical foundations with practical applications, ensuring that graduates are well-prepared to address the complex challenges of digital transformation.

Program Structure

The program is structured into several key components, including:

• Digital Business Fundamentals: This module covers the essential concepts and principles of digital business, including digital strategy, governance, and innovation.
• Digital Engineering Fundamentals: This component focuses on the technical aspects of digital business, such as software engineering, data science, and digital risk management.
• Research Methodology: Students learn about empirical research methods and design science methodologies, preparing them for advanced research and practical applications.
• Master's Thesis Portfolio: The culmination of the program, where students apply their knowledge and skills to a real-world project or research question, demonstrating their ability to integrate theoretical and practical aspects of digital business engineering.

Majors

Students can choose from several majors, each designed to provide specialized knowledge and skills:

• Accounting: Focuses on financial reporting, auditing, and financial analysis.
• Digital Agility, Data Science, and Artificial Intelligence: Explores the intersection of digital business and advanced technologies like AI and data science.
• Finance: Covers corporate finance, financial risk management, and entrepreneurial finance.
• Innovation Management and Entrepreneurship: Emphasizes the development of innovative business models and entrepreneurial skills.
• International Business: Prepares students for the global market, focusing on international strategy, management, and entrepreneurship.
• Marketing: Delves into consumer behavior, marketing communications, and digital marketing strategies.
• Organisation, Strategy, and International Business: Combines organizational theory, strategic management, and international business.
• Transport and Logistics: Focuses on the management of supply chains, logistics, and transportation systems.

Minors

In addition to the majors, the program offers several minors that allow students to explore complementary areas of interest:

• Accountancy: Provides deeper insight into accounting principles and practices.
• Banking and Insurance: Covers the financial sector, including banking, insurance, and risk management.
• Corporate Finance: Focuses on financial management within corporations.
• Digital Agility: Explores the agile methodologies and technologies transforming digital businesses.
• Innovation Management and Entrepreneurship: Develops skills in innovation, entrepreneurship, and new venture creation.
• International Business: Prepares students for global business environments.
• Marketing: Offers specialized knowledge in marketing strategies and consumer behavior.
• Strategy and Organisation: Combines strategic management with organizational theory and design.
• Special Topics in Management and Economics: Allows for the exploration of current issues and trends in management and economics.

Electives

A range of elective courses is available, enabling students to tailor their program to their interests and career goals. These include courses in data science, artificial intelligence, digital auditing, and more, as well as the opportunity to participate in internships, consulting projects, and international exchange programs.

Conclusion

The Digital Business Engineering program is a comprehensive and flexible educational pathway designed for individuals seeking to thrive in the digital economy. With its combination of foundational knowledge, specialized majors, and elective opportunities, this program prepares graduates for a wide range of careers in digital business, from management and entrepreneurship to data science and innovation.