Program Overview

Marketing - BA (Hons)

The Marketing BA degree will help students develop an extensive understanding of marketing through a combination of academic teaching and practical training. Throughout the course, students will critically engage with theory and apply their knowledge to real-world marketing challenges.

Why Study This Course?

On this course, students will explore key marketing theories and learn to challenge existing concepts. The knowledge and skills gained will help students build a career in marketing and business or other managerial roles. Students will also have the opportunity to study for a professional marketing qualification from the Chartered Institute of Marketing (CIM), enabling them to apply their knowledge in a work environment.

Course Details

• Course Type: Undergraduate
• Student Type: Full-time or Part-time
• Typical Duration: 3 years (full-time), 4-6 years (part-time)
• Location: Holloway
• UCAS Code: N502

Entry Requirements

In addition to the University's standard entry requirements, students should have:

• A minimum of grades CCC in three A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, e.g., BTEC National, OCR Diploma, or Advanced Diploma)
• English Language and Mathematics GCSE at grade C/grade 4 or above (or equivalent)

Accreditation of Prior Learning

Any university-level qualifications or relevant experience gained prior to starting university could count towards the course at London Met. Students can find out more about applying for Accreditation of Prior Learning (APL).

English Language Requirements

To study a degree at London Met, students must be able to demonstrate proficiency in the English language. If students require a Student visa, they may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. This course requires students to meet the University's standard requirements.

Assessment

Students will be assessed through a range of methods, including presentations, assignments, and written examinations.

Career Opportunities

As a marketing professional, students will be able to work in almost any sector, from financial services and consumer goods to charities. Students can choose to specialize in research, communications, or brand management. Alternatively, they can develop their career in a specific type of marketing, such as product, service, consumer, or business-to-business (B2B) marketing.

Course Modules

The modules listed below are for the academic year 2025/26 and represent the course modules at this time. Modules and module details (including location and time) are subject to change over time.

Year 1 Modules

• Learning Through Organisations
• Managing People in Organisations
• Media Culture and Society
• Practice of Marketing
• Principles of Management
• Principles of Marketing
• Understanding and Managing Data
• Understanding the Business and Economic Environment

Year 2 Modules

• Business to Business Marketing and Sales
• Consumer Insights
• Digital Marketing
• Marketing Communications
• Creating a Winning Business 1
• Learning Through Work
• Problem Solving: Methods and Analysis
• The Practice of Consultancy
• Developing Inclusive Organisations
• International Business
• Organisational Design and Management
• Sustainability, Business, and Responsibility

Year 3 Modules

• Artificial Intelligence and Big Data in Business
• Brand Management
• Corporate Communications
• Leading Innovation
• Strategic Marketing
• Consultancy Project
• Dissertation
• Global Marketing and Sales in the Digital Age
• Social Marketing

Additional Costs

Please note that, in addition to the tuition fee, there may be additional costs for things like equipment, materials, printing, textbooks, trips, or professional body fees. Additionally, there may be other activities that are not formally part of the course and not required to complete the course, but which students may find helpful (for example, optional field trips). The costs of these are additional to the tuition fee and the fees set out above and will be notified when the activity is being arranged.